Voyo Croatia Gets 500% Initial ROI on Bloomreach Engagement

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Voyo is a European paid video-on-demand service that launched in 2011 as a free archive of programs produced by every national TV channel owned by Central European Media Enterprises. Voyo Croatia has evolved into a paid service modeled after Netflix since its inception.

Discover Customer Preferences With Zero-Party Data Capture on Your Website or App

Bloomreach showing how their product can discover customer preferences with zero-party data capture on a website or app

Opportunity Build an accurate, complete picture of your customers in a privacy-friendly way that benefits customers and your brand. Example Ask questions to better understand your customers’ favorite categories, information format preference (e.g., visual or text), shopper type (e.g., premium or discount-hunter), etc. Use the information you collect, in conjunction with Bloomreach’s in-session predictions, to […]

Erfassen Sie Zero-Party-Daten via Web und App

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Der Vorteil Machen Sie sich trotz strenger Datenschutzverordnungen ein genaues und vollständiges Bild Ihrer Kund:innen, von dem sowohl Sie als auch Ihre Kund:innen profitieren. Beispiele Finden Sie über gezielte Fragen heraus, welche Kategorien Kund:innen bevorzugen, welche Formate (Video, Text) sie bevorzugen, welcher Einkaufstyp sie sind (Premiumkäufer:in oder Schnäppchenjäger:in) und vieles mehr. Mit den so gesammelten […]

Limit the Number of Communications Based on Customers’ LTV and Engagement

Bloomreach showing how their product can limit the number of communications based on customers' LTV and engagement

Opportunity Automatically limit communications on your omnichannel campaign (email, SMS, app, or browser) based on customer engagement with Bloomreach’s frequency policy. Example Betsy rarely engages with email, so she will be put in a segment based on frequency policy. This way, you can limit email communications to Betsey in your omnichannel campaigns. Value See better […]

Target Ads to Audiences Who Haven’t Opened an Email or SMS

Bloomreach showing how their product can target ads to audiences who haven't opened an email or SMS, enhancing marketing strategies

Opportunity Capture missed conversion opportunities by retargeting audiences who haven’t opened emails or SMS through ads and social media. Example If a customer didn’t open your email or SMS campaign, target them with ads via Instagram to make sure that your message and/or promotion hits home. Value Improve customer experience and increase engagement.

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.