thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization
thortful is a UK-based online greeting card marketplace connecting millions of customers with independent creators. By owning the end-to-end customer experience — from discovery to print and fulfillment — thortful operates at scale in a highly seasonal, occasion-driven category.
Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach
Industry: Travel & Transportation Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, […]
Track Loyalty and Satisfaction and Identify Opportunities To Improve CX
Opportunity Measure customer loyalty and satisfaction while identifying opportunities to improve the customer experience. Example Send follow-up emails after a purchase asking about the customer’s experience. Incorporate net promoter score (NPS) questions into customer service interactions. Value Get valuable insights into customer sentiment and loyalty, identify areas for improvement, and increase customer retention and revenue.
Engage Customers With Gamification To Build Brand Loyalty and Drive Sales
Opportunity Use game mechanics such as points, badges, leaderboards, and rewards to engage and incentivize customers to take certain actions, such as making a purchase, sharing content on social media, or referring friends. Example Add a weblayer to your website or create an in-app notification containing a spin-to-win wheel that contains a variety of incentives […]
Notify Users of Price-Drops on Items Left in Their Shopping Carts
Opportunity Recover abandoned carts by automatically notifying customers when the price of an item in their cart drops. Example “You forgot something in your cart! It’s now 10% off — be sure to check out before this offer expires!” Value Increase customer lifetime value and improve the customer experience.
Increase AOV by Showing Customers Their Last-Viewed Items at Checkout
Opportunity Influence purchase decisions by displaying customers’ recently viewed products at checkout, encouraging them to add them to their cart. Example “Remember the amazing denim jacket you just viewed? It would look great on you.” Value Increase in average order value.