Track Loyalty and Satisfaction and Identify Opportunities To Improve CX
Opportunity Measure customer loyalty and satisfaction while identifying opportunities to improve the customer experience. Example Send follow-up emails after a purchase asking about the customer’s experience. Incorporate net promoter score (NPS) questions into customer service interactions. Value Get valuable insights into customer sentiment and loyalty, identify areas for improvement, and increase customer retention and revenue.
Engage Customers With Gamification To Build Brand Loyalty and Drive Sales
Opportunity Use game mechanics such as points, badges, leaderboards, and rewards to engage and incentivize customers to take certain actions, such as making a purchase, sharing content on social media, or referring friends. Example Add a weblayer to your website or create an in-app notification containing a spin-to-win wheel that contains a variety of incentives […]
Notify Users of Price-Drops on Items Left in Their Shopping Carts
Opportunity Recover abandoned carts by automatically notifying customers when the price of an item in their cart drops. Example “You forgot something in your cart! It’s now 10% off — be sure to check out before this offer expires!” Value Increase customer lifetime value and improve the customer experience.
Increase AOV by Showing Customers Their Last-Viewed Items at Checkout
Opportunity Influence purchase decisions by displaying customers’ recently viewed products at checkout, encouraging them to add them to their cart. Example “Remember the amazing denim jacket you just viewed? It would look great on you.” Value Increase in average order value.
Drive Hesitant Customers to the Finish Line With Social Proof
Opportunity Build trust with potential customers through positive testimonials showcasing existing customers’ experiences, helping them overcome any objections or hesitations. Example Add reviews from real customers at your checkout page to convince doubters when buying your brand’s products or services (e.g., “This is what our customers say about these sneakers: ‘It’s like I’m walking on […]
Personalize Recommendations Based on Purchasing and Browsing History
Opportunity Never leave money on the table again by personalizing the customer experience in real time. Example “Based on your preferences, we thought you’d love these sandals. Enjoy 10% off today only!” Value Increase customer lifetime value and boost sales.