Cheers to Holiday Success: Brands Reaching 99% Inbox Placement
There’s no time of year more important for ecommerce professionals than the holiday season. And while email deliverability matters on every day of the calendar, it just seems to matter more when the ecommerce pressure of Black Friday, Cyber Monday, and the rest of the holiday season are turned all the way up. That’s why […]
Process Custom Segments Without Delays During Peak Seasons
Opportunity Get hyper-targeted, segmented audiences based on real-time data quickly for peak seasons. Example Process a custom segment — by lifetime value (LTV) and who have purchased in the last 30 days — for Black Friday or Cyber Monday without delay. Value Gain quick insights at scale.
Reward Customers Who Spend Over $X in a Certain Category
Opportunity Engage customers (in a certain category) and enhance their experience by providing offers and incentives for being loyal to your brand. Example Target customers who have purchased more than $1K in shoes with an exclusive online presale to the newest shoe collaboration drop. Value Increase conversions, lifetime value, loyalty, and customer engagement.
Deliver Emails at the Optimal Time Featuring Items Based on Past Purchases
Opportunity Send emails when a customer will most likely open/click that showcase products “frequently bought together” based on a customer’s past purchases. Example “Based on your cozy couch purchase, we thought you’d love this blanket that complements its color beautifully!” Value Increase conversions and customer lifetime value.
Reengage Audiences Likely To Churn by Showcasing Products Based on Past Purchases
Opportunity Target segments at risk of churning and reengage them by using a custom time period feature to showcase products similar to ones they’ve liked or purchased in the past. Example “We miss having you around! We thought you might like these new collab sneakers.” Value Increase Reengagement
Encourage SMS Opt-ins Using Text-to-Join Keywords for Email
Opportunity Grow your SMS subscriber list with Bloomreach’s text-to-join keywords, which are fully customizable and allow you to capture phone numbers online and offline. Example “Text PLANTS to 12345 to join our VIP list.” Value Accelerate the growth of your SMS list in a healthy way.
