Bloomreach Announces $150m Investment and the Acquisition of Leading CDP and Marketing Automation Provider Exponea
Bloomreach announces an investment of $ 150 million (USD) by Sixth Street Growth and signs a definitive agreement to acquire best-in-class CDP and marketing automation provider Exponea in a move that will transform the commerce landscape. CEO and Co-Founder Raj De Datta shares his vision for the company and why he’s excited about the future. […]
Best Practices for Reducing Your E‑Commerce Return Rate in 2021
Product returns are a major expense for online fashion retailers. These costs are not only made up of the shipping costs but also the restocking of the returned product and the gradual loss of value of the product over time. After all, a product returned is a product not sold and this must be managed effectively. […]
Apple Mail Privacy Protection: What You Need to Know and How to Prepare
Apple has announced a few privacy-focused features coming to Apple Mail, with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 updates coming in September. These might impact some key areas in how you target, personalize, and evaluate emails. The feature will be opt-in for users, with a pop-up on the first launch after update […]
10 Quick Wins to Boost Your Revenue
Online fashion retailers have to optimize marketing campaigns by utilizing their deep understanding of customer behavior in order to increase sales which results, of course, in higher revenue. While you may be tempted to offer discounts on the products you sell to increase sales volume, this approach negatively affects your profit margin. In this article we take […]
Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Impactful Personalized Marketing Examples You Can Implement Today
Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer. It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve. To reach this gold […]
