Organizational Customer-Centric Marketing: This Time it’s Personal
Amid increasing acquisition costs and decreasing new-user growth, digital commerce companies must take an entirely new approach to win in this new customer-centric market. What is Customer-Centric Marketing? At first glance, customer-centric marketing can mean many things — since marketing has always been about the customer, right? Though it’s a radical shift from the way […]
How To Get Started With Omnichannel Marketing Automation
Customers want personalized interactions with your brand, and they want it on whichever channel is most convenient at the moment. In response, companies are investing in omnichannel marketing automation. By finding the right marketing automation tools, they can connect with potential and current customers and lead them to the next stage of the buying journey. Read on […]
The Practical Application of Marketing Psychology in Ecommerce
Good marketing is often about using skills associated with the right side of the brain: storytelling, imagination, intuition, etc. But great marketing includes the other hemisphere as well. We’re talking science, of course. A closer look at human behavior and why it is we do the things we do reveals a number of concepts that can be […]
3 CDP Personalization Tactics to Fuel Your Marketing
One of the best things about a customer data platform (CDP) is that it opens up a world of ecommerce personalization possibilities for marketers. Using a CDP to segment customers according to their behavior and subsequently deliver a personalized, omnichannel experience is key to success in digital commerce. In today’s digital-first world, personalization is paramount. […]
How BrewDog Increased Revenue +13.8% Using Personalized Email Campaigns
The process for many companies focused on email marketing these days is simple: clicks lead to conversions and conversions lead to revenue. But getting more clicks, conversions, and earning more revenue isn’t as easy as it can seem. There’s no magic wand to wave to make customers click on an email or make a purchase. […]
What Is an ESP?
It’s a typical weekday and your inbox is buzzing with activity — but in a sea of notifications, a certain email stands out. It beckons you with an enticing subject line, offering a special deal on that coat you eyed just yesterday, making you feel understood in a way that other emails don’t. If you’ve […]
