Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]
7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]
How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks
Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials.
Email Bounce Handling for Gmail & Yahoo: Adapting to Storage Changes and Full Inbox Bounces
Note: Gmail and Yahoo have introduced stricter requirements for bulk email senders to protect users from spam and abuse. Starting November 2025, Gmail is ramping up enforcement of these rules: messages that don’t meet the sender requirements may be temporarily rate-limited or permanently rejected, rather than simply routed to spam. Our official recommendation is to […]
Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify
Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.
Best Email Marketing for Shopify: Advanced Strategies for 2025
Email marketing generates an average of $36 for every dollar spent, making it one of your most profitable channels. And yet, most Shopify brands plateau because they’re still using basic automation tools that worked in their startup phase. The problem? Traditional platforms excel at simple workflows but struggle with sophisticated personalization at scale. When you’re […]