Gmail and Yahoo’s Email Sender Requirements: How Bloomreach Customers Can Stay Prepared
Gmail and Yahoo made significant changes to their email sender requirements in February 2024 — and as of November 2025, enforcement is now in full effect. Change can be scary, especially for businesses that rely on a marketing channel as important as email. But if you’re a Bloomreach customer, you have nothing to worry about. […]
Omnichannel Loyalty Programs: 10 Steps and Real Examples for 2025
One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers. However, many brands make a common mistake. They think traditional loyalty […]
IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach
Industry: Beauty The International Institute for Active Ageing (IIAA) is home to scientifically proven, planet-positive skin health brands that are redefining how people feel in their skin. Leading with science, innovation, and knowledge, IIAA is transforming the beauty industry through a holistic approach to skin health. As the umbrella company for four interconnected brands — […]
15 Essential Email Marketing Analytics & KPIs to Track in 2026
Email marketing analytics and key performance indicators (KPIs) can be measured in many ways. Look at any email marketing tool and you’ll find dozens of email KPIs you can use and monitor. But blindly trusting these metrics can result in misinterpreted data and bad decisions. To actually succeed with your email marketing KPIs, you need […]
How To Transform Your Transactional Messaging
Transactional messaging has evolved from a backend necessity to a strategic customer experience driver. Speed, personalization, and reliability aren’t differentiators — they’re baseline expectations. And yet, customers remain frustrated by slow confirmations, generic updates, and delivery uncertainty. Legacy systems can’t meet modern demands, resulting in missed moments and lost trust. This creates a clear opportunity […]
Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation
Industry: Home Goods Veke is one of Finland’s fastest-growing online furniture retailers, serving home-loving customers nationwide through their ecommerce platform and five physical stores across Finland.