Email List Management: 7 Proven Best Practices 2025
Email remains one of the most popular digital marketing channels because regardless of whether the organization is an independent retailer or ecommerce giant, it allows them to get their brand directly in front of consumers. After all, 99% of consumers check their inbox every day. When compared to social media, email marketing delivers up to […]
Email Marketing Conversion Rate Benchmarks & 8 Proven Strategies for 2025
Email remains one of the most effective marketing tactics. More than two-thirds (68%) of consumers prefer email as their primary communication channel with brands, while nearly half (46%) of B2B buyers prefer email for initial business contact — and marketers are 6x more likely to get a click-through from an email campaign than from social. […]
Enterprise Email Marketing: How Autonomous Experiences Are Transforming Engagement
Stop sending static emails. Nowadays, your customers expect immediacy, relevance, and seamless cross-channel experiences that traditional automation simply cannot deliver. Batch-and-blast campaigns and rule-based workflows have become relics of a simpler time when inboxes weren’t oversaturated and customer expectations weren’t shaped by Netflix-level personalization. Modern enterprises are transitioning to AI-native, agentic platforms that intelligently orchestrate […]
Revolution Beauty Unlocks Campaign Velocity and Revenue With Bloomreach Affinity
Industry: Beauty Revolution Beauty is dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands to provide customers with accessible, affordable beauty products.
Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable
Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]
The Washington Email Subject Line Ruling: What This Means for Your Email Marketing
Disclaimer: This blog post is intended for educational and informational purposes only and should not be construed as legal advice. The content is general in nature and may not reflect the most current legal developments. Bloomreach strongly recommends that you consult with your legal counsel to determine how the Washington email subject line ruling (Brown […]