The Anatomy of Personalized Search

Introduction If you’re looking to unlock magical customer experiences that foster customer loyalty online, the key lies with personalization and artificial intelligence (AI). But first, think back to the last in-store shopping experience you had that surprised or delighted you. Even if it’s been a while, we’ve all had at least one stellar shopping experience, […]
Cinco de Mayo Mix & Learn

The Ultimate Guide to Search Relevance
Introduction Search relevance is an essential aspect of the search engine experience. The whole point of using a search engine is to find relevant search results quickly and easily. Early web search engines had basic algorithms that returned generic search results, but with technological advancements, modern search engines have become smarter and can now return […]
Mythbusters: Personalized Email Marketing
If you’re looking to improve your email personalization, ensure you aren’t falling victim to these five personalized email marketing myths.