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Oh Polly Increases Revenue 49% Across Integrated Campaigns With Bloomreach

Industry: Fashion

Partner: Shopify

Oh Polly Ltd. is a fashion-forward brand specializing in occasion wear and activewear. Known for trend-setting designs and rapid collection launches, the brand has built a strong following among fashion-conscious consumers seeking statement pieces for special occasions.

Products

Email Marketing

Experiments and A/B Testing

Bloomreach Engagement

Marketing Intelligence and AI

+ 49

revenue lift

across integrated campaigns over 3 months

hours

saved per week

in campaign creation and management time

Challenge

Oh Polly needed to streamline its fragmented marketing tech stack while boosting repeat purchase rates and customer lifetime value across its fast-moving fashion collections. The current approach was creating operational bottlenecks that hindered growth.

Fragmented tool ecosystem = resource drain and missed opportunities. The team juggled Ometria for email, Insider for SMS, Wisepops for pop-ups, and TapCart for push notifications, preventing unified customer experiences.
Time-intensive campaign creation = delayed launches and reduced agility. Traditional long-form lookbook emails required extensive linking and design work from both CRM and graphics teams, consuming 2-3 hours per campaign.
Limited cross-channel personalization = suboptimal customer targeting. Without unified customer data, the team couldn’t deliver consistent, personalized experiences across email, SMS, and on-site touchpoints.
Inefficient customer segmentation = wasted marketing spend. Manual segmentation prevented precise targeting based on channel preferences and customer behavior patterns.

Solution

Oh Polly consolidated all of its marketing operations into Bloomreach Engagement, enabling AI-powered personalization and streamlined campaign management across all customer touchpoints.

Unified marketing operations = dramatic efficiency gains and better resource allocation. The team replaced four separate tools with Bloomreach, integrating seamlessly with its existing Shopify and LoyaltyLion infrastructure.

AI-powered email optimization = higher engagement through smarter design choices. Using Bloomreach’s A/B testing capabilities, the team tested a revolutionary postcard-style email format against traditional long-form lookbook emails for new collection launches.

Advanced customer segmentation = precision targeting across channels. Bloomreach’s segmentation engine identified customer channel preferences, allowing the team to target SMS-preferred customers separately from email-focused segments.

Here’s How It Worked:

Campaign Setup → Team creates A/B test comparing postcard-style vs. traditional lookbook email formats
AI Analysis → Bloomreach analyzes customer engagement patterns and optimizes send times
Segmented Delivery → Platform automatically delivers personalized content based on individual customer preferences
Real-time Optimization → AI adjusts campaign elements based on early performance signals

Cross-channel Activation → Successful email insights inform SMS and on-site personalization strategies

I can confidently say that Bloomreach has been transformative for our organization. The platform offers comprehensive functionality with robust CRM capabilities that effectively unify customer data and enable real-time customer journey optimization. Bloomreach delivers sophisticated personalization that meaningfully enhances digital interactions.

Courtney Lily Edwards

CRM Manager, Oh Polly Ltd.

Results

Oh Polly achieved remarkable improvements in both operational efficiency and business performance:

49% revenue lift across integrated campaigns (3-month measurement period)
15 hours saved per week in campaign creation and management time
2,122% click-through rate increase from 0.09% to 2% on optimized email campaigns
30-40% email open rate improvement through AI-optimized send timing
15% revenue boost specifically from postcard-style email format vs. traditional lookbook design

“We tested a launch email design for a new collection — a full content email vs. a postcard style email, and the postcard boosted revenue by 15%,” Edwards said. “I love the platform; it has so many CRM possibilities.”

The consolidated platform approach delivered immediate operational benefits while the AI-driven personalization created sustained revenue growth across all customer touchpoints.

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