The Role of AI in Ecommerce Cost Optimization
Artificial intelligence (AI) is reshaping ecommerce by making operations smoother and more cost-effective. For instance, you can create personalized shopping experiences that resonate with customers, helping to build loyalty and drive repeat business. Efficient logistics powered by AI can also ensure that products are delivered on time, further enhancing customer satisfaction. However, AI isn’t just […]
Make Ecommerce Personal With Twilio and Bloomreach
Recently, Twilio announced plans to sunset its multichannel marketing tool, Twilio Engage, by the end of 2025. And while this news requires Twilio customers to find a new marketing solution, there’s a future-proof choice available: Bloomreach Engagement. As a premier partner of Twilio, Bloomreach Engagement is a preferred alternative that Twilio recommends to customers needing […]
Bloomreach named a Visionary in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Discover what distinguishes us!
How AI-Powered AutoSegments Can Boost Campaign Results
This is a guest post written by Connor Weir, Community Marketing Manager at HMV. Doing more with less is every marketer’s top priority. As Community Marketing Manager at HMV, I can personally attest that it’s always at the top of my to-do list. I lead a small, talented team of marketers with ambitious goals, and […]
Exploring the “AI Effect” in Ecommerce
Marketers know there’s often a gap between what consumers say and what they might actually do. That’s why analytics is key — it shows the real behavior behind the data, helping brands make smarter, more informed decisions. And as new technologies emerge, consumer expectations shift just as quickly. Take Amazon Prime, for example. When it […]
6 Must-Know Takeaways From The Edge Summit 2024
Among ecommerce businesses, the urge to integrate AI across different aspects of their operations is stronger than ever. And it’s clear why: AI has the power to transform the overall customer experience. Think personalized product recommendations tailored to each shopper, smarter search capabilities that understand the context of conversational queries, and virtual shopping assistants that […]
