Customer Loyalty Campaigns in 2025: Smarter Strategies for Long-Term Growth

Tips to implement effective customer loyalty campaigns that work for the long term

Customer loyalty has evolved far beyond the traditional points-and-rewards playbook. Now, the most successful ecommerce brands treat loyalty as an intelligent, always-on relationship that adapts to customer behavior in real time. Here’s the problem: While 34% of consumers are driven by emotional loyalty rather than transactional incentives, and 80% actively prefer personalized brand interactions, most […]

Cross-Channel Marketing: How Smart Brands Break Silos and Win Customer Trust

Using cross-channel marketing to break silos and win customer trust

“Cross-channel marketing” appears in countless boardroom presentations, yet execution remains painfully fragmented across most organizations. Many brands still run siloed campaigns with disconnected workflows while claiming to operate “connected” channels. Here’s the reality: Modern consumers move fluidly between touchpoints. They browse products on mobile during lunch, research reviews on desktop that evening, and expect you […]

Stop Watching Your Revenue Walk Away With Real-Time Abandoned Cart Recovery

Using AI to power real-time abandoned cart recovery

A customer spends 20 minutes browsing your site, carefully selecting products, and adding them to their cart: a $200 purchase ready to go. Then their phone rings, a meeting pops up, or they simply get distracted. They close the browser tab, and your potential sale disappears. This scenario plays out countless times daily across ecommerce […]