The Best Time to Send Emails: 7 Proven Practices for 2025

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Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]

Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale

Using AI-powered email personalization software to build better experiences

Picture walking into your favorite store where the sales associate knows your style, remembers your last purchase, and suggests items based on what you’ve been browsing online. Now imagine scaling that level of personal attention to millions of customers simultaneously. That’s exactly what today’s consumers want from your email communications, with 71% expecting some level […]

Unlocking the Power of Bloomreach Affinity With Self-Optimizing Agents

How Bloomreach Affinity's self-optimizing agents will transform marketing automation

In case you missed it, we officially announced Bloomreach Affinity at the Edge Summit. While I’ve teased our work on developing the future of marketing automation before, I’m excited to pull back the curtain and dive deeper into the tech.  In particular, I want to look at the introduction of a self-optimizing agent into Affinity […]

Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable

How to improve results with retail email marketing and AI

Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]