ESP Migration Guide: How To Seamlessly Switch Email Platforms and Unlock AI-Powered Omnichannel Growth

If you’re feeling trapped by your outdated ESP (email service provider), you’re not alone. Many ecommerce marketers struggle with platforms that create data silos, slow down campaign execution, and drain marketing budgets. The hesitation to migrate stems from valid concerns about data loss, campaign disruption, and implementation complexity. But here’s the reality: Staying with legacy […]

Generative AI for Marketing: From Static Automation to Agentic Experiences

The marketing world buzzed with excitement after ChatGPT’s November 2022 debut. Brands rushed to implement generative AI for marketing, with a particular focus on content creation and basic automation. However, most remain stuck generating blog posts, social captions, and email subject lines, missing the real revenue opportunity entirely. Here’s what’s holding your marketing back: Traditional […]

Giving Your ESP the Power of ESP: What if Your Email Service Platform Could Read Minds?

What if your ESP (email service provider) could actually have ESP (extrasensory perception)? What would it look like if your email platform could truly understand customer intent and deliver messages that felt like you were reading their minds, giving them what they wanted before they even knew they wanted it? It sounds like science fiction, […]

The Impact of Bloomreach’s Recommendations+ on 3 Key Use Cases

When was the last time your product recommendations delivered a breakthrough result? Product recommendations have become essential table stakes in ecommerce — and for good reason. They work. But after more than a decade of relying on the same foundational machine learning techniques, even well-optimized recommendation strategies have reached a performance plateau. The challenge isn’t […]

How Bloomreach Is Changing Marketing Automation With Affinity

At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: Bloomreach Affinity, which is built using the next generation of […]

Email Marketing Automation Guide: Strategies & Examples (2025)

When it comes to reaching your customers, email marketing automation is one of the most powerful tools you can use to grow your business. It’s a strategy that can take your email marketing — traditionally the best-performing channel for any business — to new heights. In this comprehensive guide, we’ll explore proven strategies across different […]