How Digital Transformation is Improving Customer Experience
Guest post from Scott Miraglia, CEO of Elevation Marketing Research from IDC shows that two-thirds of CEOs from Global 2,000 companies are planning on moving away from traditional strategies to modern digital ones by the end of 2019. Their reason? To improve the customer experience. In fact, more than a third of organizations have already started integrating and executing […]
Bloomreach Commerce Pulse: Update on NA, UK & EU eCommerce Traffic and Sales – Wk of April 12 – 18, 2020
The week of April 12 saw the United States, United Kingdom, and Europe settle in to “stay-at-home” routines while speculation and pressure to define the next phase and ‘open-up’ grew in intensity. The overall economic picture is of course weighing on everyone’s mind as the unemployment situation, delays in government loans and stimulus, and recessionary […]
Bloomreach Commerce Pulse: Update on NA, UK & EU eCommerce Traffic and Sales – Week of May 3 – May 9, 2020
The week of May 3 saw discussion squarely focused on a relaxation of some social distancing requirements and the controlled reopening across many countries, states, and regions. This is certainly leading to much speculation on the economic implications and how fast things ‘return to normal’. It is our view consumers and B2B customers alike will […]
Bloomreach Commerce Pulse: Update on NA, UK & EU eCommerce Traffic and Sales – July, 2020
Early in the month of July, 2020 much of North America and Europe was beginning to re-open from quarantines and strict ‘shelter-in-place’ and ‘lock-down’. And while Canada, much of Europe, and to some degree the U.K. were able to progress their re-openings, that was not the case in the United States – where the virus […]
Bloomreach Commerce Pulse: Update on NA, UK & EU eCommerce Traffic and Sales – Week of May 10 – May 16, 2020
The week of May 10 saw parts of Europe and the United States begin ‘opening up’, even as some called for restrictions to remain in place. And while many people across the world are eager for parts of life they miss to begin again, it remains unclear what the economic conditions and health concerns will […]
A Vision for the Future of Commerce: Understanding the Customer Journey in the Age of AI
Understanding the customer journey seems like it should be so simple. Yet, as almost every marketer has come to learn, it is anything but straightforward. A customer’s journey with your company includes all of the experiences had when interacting with your brand. Rather than looking at just one transaction or one experience, the customer journey […]