Apple Mail Privacy Protection: What You Need to Know and How to Prepare
Apple has announced a few privacy-focused features coming to Apple Mail, with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 updates coming in September. These might impact some key areas in how you target, personalize, and evaluate emails. The feature will be opt-in for users, with a pop-up on the first launch after update […]
3 Key Personalization Insights From Leaders at Bloomreach, Google Cloud, and BigCommerce
Personalization is top of mind for many commerce-driving teams, and for good reason — according to McKinsey’s Next in Personalization 2021 Report, 71% of consumers expect personalization from brands, and 76% are frustrated when this doesn’t happen. Digital Commerce 360 explored this topic in detail in its “Personalization: The Foundation for Great Commerce Experiences” roundtable, […]
Now What: Facing the Reality of Digital Commerce
Since COVID-19 began to have it’s impact in the west in late-February and early-March we have been living through an accelerated pivot in how our lives are lived and business is done. Everything has changed – from our daily routines to education, from our entertainment to how we work, from our shopping habits to our […]
Holiday Ecommerce in 2020: Three Quick-Win Commerce Strategies for Holiday Season Success
If there was ever a year to throw a spanner in the works, 2020 would be it. The pandemic has certainly changed and accelerated trends related to how we live and work, how we use technology and how we shop as consumers. Undoubtedly, the 2020 peak holiday season is shaping up to look quite different […]
Google’s Efforts to Democratize Online Shopping is Great News for Consumers, Brands and Retailers
Following its recent announcement that product results on the Google Shopping tab in the U.S. will consist primarily of free listings, Google announced today that it plans to make “free” Google shopping results present in its mainline search results. These efforts to democratize shopping on Google is great news for consumers, brands and retailers worldwide. […]
Introducing Experience-Driven Recommendations
For a long time, eCommerce has been on the hunt for the holy grail of personalization – a consistent, cross-channel experience that adapts to customer needs and goals in real-time. In today’s personalization industry, everyone collects source data (where you came from – e.g. referral source: campaign, email), journey data and preferences (e.g. browse behavior) […]