7 Types of Customer Data You Didn’t Know You Could Collect With a Loyalty Program
A loyalty program provides customers with an opportunity to receive rewards in return for providing data to the companies. This allows brands to obtain layers of data that have been inaccessible until now, allowing them to learn information about customers such as where they are coming from, how frequently they visit your website, and which […]
Introducing ‘The Digital Seeker’: A Guide for Winning Digital Experiences
I am incredibly excited to announce the publication of my new book, The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences. The book is the culmination of years of hard work at Bloomreach and is truly my life’s work. But I did not just write this book because of my work as […]
How to Solve the Reorder Point Formula — Inventory Management Strategy
A reorder point definition is simple: a reorder point (ROP) is the ideal time to order more stock. The reorder point formula is an equation that ecommerce retailers use to find this ideal time to order. Inventory management techniques are about making sure you have the right amount of product on hand at all times — no […]
Google’s Privacy Sandbox Punt Shouldn’t Slow Your Cookieless Preparations
Earlier this summer, Google sent shockwaves through the digital marketing world by announcing that it would not phase out third-party cookies beginning in 2022 as it previously planned to. Safari’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) have already stopped supporting third-party tracking and third-party cookies. Google’s Privacy Sandbox was initially scheduled […]
Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
From The Eyes of Our Customers: Jyllands-Posten
Note: The “From The Eyes of Our Customers” series gives a unique perspective on the experience with Bloomreach from the customer vantage point. Jyllands-Posten is one of Denmark’s largest newspapers and media houses and uses Bloomreach Engagement to deliver relevant content-driven experiences to subscribers and anonymous readers. At Jyllands-Posten, our digital marketing transformation is happening right […]