What are Modern Trust Standards for Marketers to be Aware of?
Author’s note: You’ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms…final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the […]
Personalization: The Goal of the Past, the Promise of the Future
In the last 18 months, I think what we’ve learned is that there is no difference between real life and digital life. After all, how much of our day do we all spend in digital environments in one way or another, even if we’re physically out and about? When I started Bloomreach over 10 years […]
March Bloomreach Discovery Update: Part Number Search, Easier Merchandising, and More
Get ready for some great new features if you’re a brSM customer. We’re finishing off the month with three exciting releases that will help merchandisers continue to rock their search experience. At Bloomreach, we believe that excellent commerce experiences always start with best-in-class search, and these features are one more way you can use search […]
Our 5 Favorite Moments from the Commerce Experience Summit ’21
Last week, Bloomreach held our annual Commerce Experience Summit – the conference made for, and by, retail and ecommerce experts. This year we tackled the theme, “Digital First, Digital Now” and provided the actionable insights, data-driven trends, and top strategies commerce professionals need to succeed in a rapidly changing and increasingly digital world. From brand-new […]
Meet the New Wave of Online Shoppers
By now, you are fully aware that the pandemic has changed how many people shop forever. You might be tired of hearing about mandated government shutdowns forcing many brick-and-mortar shoppers online to purchase their favorite items. And you’ve definitely seen the data on how some shoppers loved this experience and some will go racing back […]
7 Types of Customer Data You Didn’t Know You Could Collect With a Loyalty Program
A loyalty program provides customers with an opportunity to receive rewards in return for providing data to the companies. This allows brands to obtain layers of data that have been inaccessible until now, allowing them to learn information about customers such as where they are coming from, how frequently they visit your website, and which […]
