Ecommerce for Distributors Is Easy With the Right Product Discovery Solution
Have you ever visited a website where it was nearly impossible to find what you needed, the search results weren’t relevant, or the product recommendations were way off? While some websites do a great job of meeting customer needs and guiding you through the sales process, others make it difficult to find the right product […]
Get the Fastest ROI of Any Product Search Solution With Bloomreach Discovery
What Google did for content search, Bloomreach has done for product search. Many of us don’t remember — or have a hard time remembering — what life was like before Google search was rolled out in the late 90s. Now, we are so accustomed to the search engine’s ability to organize and index information to […]
Fluff-Free Content That Merchandisers Should Be Demanding to Drive Conversion
Your Customer Doesn’t Care About Who Manages What On Your Site It’s a frequent push-and-pull, or tug of war, in e-Commerce organizations: what content is “fluff” and what content is essential? Often, it depends on who you ask. Someone within Brand or Marketing insists on highlighting the latest activation or collaboration, whereas a merchandiser pleads […]
Ecommerce Marketing Automation and Its Benefits
Thinking about investing in marketing automation for your ecommerce business? If so, you’re not just thinking ahead for the future of your brand — you’re making the right move for the here and now. The fact is, every modern business should be harnessing the efficient, lucrative toolset that ecommerce marketing automation offers. And when you […]
Distributors Explore the New Frontier of B2B Ecommerce With the Help of Bloomreach and Shift7 Digital
Over the past few years, the dynamic between business-to-business (B2B) manufacturers and distributors changed in major ways. Because COVID-19 has caused extreme disruptions in the supply chain, it’s become even more difficult for distributors to keep pace with shifting consumer demands. Now more than ever, B2B distributors need to create a new business model that […]
Drive Revenue With Predictive Marketing Techniques
Predicting your customers’ next steps is no longer a novel tactic. In fact, predictive marketing is more popular and more possible than ever before. In today’s data-driven world, customer data has become a goldmine for businesses looking to gain a competitive edge. By harnessing the power of predictive analytics tools and software, brands can unlock […]