Why Conversational Commerce Is More Than Just a Chatbot
The rise of AI is ushering in a new era of ecommerce — one where conversational commerce will shape next-level customer experiences. But with so much changing so quickly, understanding this new future is a bit tricky. Creating conversational AI-powered ecommerce experiences isn’t an easy feat, especially when antiquated chatbots are our only frame of […]
How To Use Machine Learning To Retain More Ecommerce Customers
Customer retention is the driving force of sustained success in ecommerce. It’s generally much easier and cheaper to retain an existing customer than to acquire a new one. Beyond cost efficiency, returning customers tend to spend more, convert faster, and serve as brand advocates. However, many ecommerce businesses struggle to maintain customer loyalty in a […]
How Does AI Improve Personalized Search Results for Ecommerce?
Think about the last time you searched for a product online. Did you instantly find exactly what you were looking for? If so, that wasn’t luck, it was AI-powered search in action. For ecommerce businesses, personalized search isn’t just a convenience — it’s a competitive advantage. Today’s shoppers expect search engines that don’t just match […]
How We Build Customer Loyalty and Engagement With AI
We have heard from many of our clients that customer loyalty is paramount, especially in today’s marketplace where customers are quick to explore alternative options if their expectations are not met. This is why Bloomreach Engagement is engineered to bolster customer loyalty by delivering truly personalized experiences at every touchpoint. To achieve this level of […]
Exploring the Power of Small Language Models
At Bloomreach, we’ve extensively discussed the role of large language models (LLMs) in powering Loomi AI. These models are integral to our solutions, enabling us to process vast amounts of data and create hyper-personalized experiences through deep learning. However, LLMs can be resource-intensive, with high latency and significant costs. To address these challenges, we are […]
Reshaping the Future of Ecommerce With Consequential AI
Nowadays, it seems like everywhere we turn, we see AI. AI-related announcements, products, APIs, models — we’re inundated with new technology…most of which is worthless. “90% of the AI out there today is noise — ignore it,” said Raj De Datta, the CEO and co-founder of Bloomreach. “But that also means there’s 10% of AI […]