How to Prove the Value of Your Influencer Marketing Campaigns
Influencer Marketing helps you tap into an existing community of engaged followers on Social Media. This form of marketing is centered around the relationship between a Business and an Influencer and derives its value from the social reach of the influencers in these networks, the original content they produce, and the trust that they have […]
How to Create Pop-Ups That Annoy Less and Convert More
It is a universally accepted fact that pop-ups and banners are annoying. So how come every other brand and website has one? Because, against all of our best judgments, they work. The key is to get the context, content, and audience right. Instead of treating pop-ups and banners as digital loudspeakers, think of them as […]
How to Create and Execute a Successful Email Marketing Campaign in 2021
According to Ray Tomlinson, the man who invented electronic mail, it’s very likely that this was the very first email message he sent to himself in 1971. Almost 5 decades later, his pioneering effort has evolved into our everyday means of communication both business and personal. Despite being pronounced dead on several occasions, thanks to […]
How My Jewellery Used Zero-Party Data to Optimize the Customer Experience
As consumers have become increasingly concerned about data protection, businesses everywhere are becoming cautious about data collection. This has led to businesses getting creative with data collection methods while respecting the privacy of consumers. It has also led to the rise of zero-party data. What is zero-party data? Data that the customer intentionally and proactively shares […]
The Top 10 Tips to Boost Your Holiday Season Email Marketing Campaigns
This article was created in cooperation with Oktopost. When you level up your Q4 and holiday email marketing with these tactics, increased sales are sure to follow. Once again, ‘tis the season to shop until you drop. The holiday season and Q4 are critical to the bottom line for most businesses, but especially in retail and […]
Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
