FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach Engagement
FitFlop set about changing the footwear industry in 2007 and hasn’t looked back since — supporting its customers with the perfect combination of biomechanics, comfort, and fashion. When the company first entered the scene, it was generally accepted that a shoe could not both look good and feel great. It has set about changing that […]
Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is Australia’s biggest supermarket chain and the overall largest retailer in Australia. The company is driving forward the future of grocery shopping with its app MILKRUN Powered by Metro. With this app dedicated to grocery delivery, […]
MALL.CZ’s Astounding Personalized Video Campaign with Bloomreach
Bloomreach Engagement is a platform that is capable of almost anything in the realm of marketing automation. It turns complicated tasks into simple ones and makes difficult campaigns easy with its capabilities. Bloomreach Engagement gives its users control: from things as basic as a weekly newsletter to campaigns that must accomplish a level of magnificence rarely […]
Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign
Benefit Cosmetics is the UK’s leading prestige makeup brand and the #1 brow brand worldwide*. With over 3,000 BrowBars and 6,000 retail locations globally, Benefit is a fast-growing beauty icon known for playful innovation, cult-favorite products, and loyal customers. Benefit Cosmetics is part of the world’s leading luxury products group, LVMH.
Creating the Best Email Marketing Strategy: Examples for B2B and B2C
There’s a reason why email is still so commonly used today — not only are email campaigns a relatively easy-to-implement, low-budget marketing option, effective email marketing campaigns can drive significant conversions and revenue for your business. But first, in order to create the right email marketing strategy, you’ll need to understand inbound marketing. This is […]
Email Marketing Segmentation: Best Practice Guide
In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]