The Impact of Bloomreach’s Recommendations+ on 3 Key Use Cases
When was the last time your product recommendations delivered a breakthrough result? Product recommendations have become essential table stakes in ecommerce — and for good reason. They work. But after more than a decade of relying on the same foundational machine learning techniques, even well-optimized recommendation strategies have reached a performance plateau. The challenge isn’t […]
How Bloomreach Is Changing Marketing Automation With Affinity
At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: Bloomreach Affinity, which is built using the next generation of […]
Email Marketing Automation Guide: Strategies & Examples (2025)
When it comes to reaching your customers, email marketing automation is one of the most powerful tools you can use to grow your business. It’s a strategy that can take your email marketing — traditionally the best-performing channel for any business — to new heights. In this comprehensive guide, we’ll explore proven strategies across different […]
The Best Time to Send Emails: 7 Proven Practices for 2025
Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]
Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale
Picture walking into your favorite store where the sales associate knows your style, remembers your last purchase, and suggests items based on what you’ve been browsing online. Now imagine scaling that level of personal attention to millions of customers simultaneously. That’s exactly what today’s consumers want from your email communications, with 71% expecting some level […]
Unlocking the Power of Bloomreach Affinity With Self-Optimizing Agents
In case you missed it, we officially announced Bloomreach Affinity at the Edge Summit. While I’ve teased our work on developing the future of marketing automation before, I’m excited to pull back the curtain and dive deeper into the tech. In particular, I want to look at the introduction of a self-optimizing agent into Affinity […]