Laying the Foundations for Digital Transformation in 2021
With the pandemic forcing customers to stay home, many companies have scrambled to switch their focus to digital. Rapid change is never easy, but there are some fundamental things you can do to give your business the best chance of thriving online. At our annual brConnect event we assembled an expert panel representing three of […]
Introducing SKU Select: More Relevant Product Images for Search
Customers’ online shopping expectations for personalized, relevant experiences haven’t stopped increasing. While merchants have been investing in personalization for the last 10+ years, they still struggle to apply it in a way that provides real value to the customer. However, when they get it right, it pays off —Bloomreach data shows that 82% of a […]
Crank Up Your Ecommerce Search With Day Zero Learnings
In the fast-paced world of ecommerce, it’s essential for online stores to provide a seamless and efficient search experience for their customers. A well-designed ecommerce search engine not only helps users find the products they’re looking for, but also significantly impacts an ecommerce site’s revenue. The importance of ecommerce search cannot be overstated. An effective ecommerce search […]
Digital Transformation and the Experience Era
The following article was first printed in the eTail Nordic 2022 Benchmarking Report. Visit here to download the full report and see additional survey results. Digital transformation. It’s a phrase that’s been around for quite some time now, cited by businesses across industries to demonstrate a commitment to innovation and an ability to keep up with […]
Recession-ready Your Marketing by Doubling Down on Email
Don’t let your brand suffer because of the economic pressures on the horizon. Use first-party data to fuel your email personalization strategy and complete the customer experience.
The 80/20 Rule of Merchandising
Streamline merchandising efforts and drive meaningful impact by letting automation do 80% of the work, so your team can focus on the 20% of tasks that need a human touch.