Episode 89: What the Retail AI Council Wants You to Know About AI
Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt […]
Loomi Meets Shopify: Revolutionizing Ecommerce With AI-Driven Personalization
Making sure your ecommerce business stands out in a crowded market requires a particular kind of marketing platform — one that can create personalized customer experiences, scale with your business, and give you the insights and tools to optimize your entire marketing strategy. Bloomreach offers all this and more. And for brands that run on […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product
Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]
eTail East
eTail has been the hub for top retail leaders to meet, collaborate, and experience cutting-edge e-commerce and digital marketing strategies.
The Importance of Zero-Party Data
As the internet becomes more privacy-centric by the day, the role of zero-party data becomes increasingly important. But what exactly is zero-party data, and what role does it play in modern marketing, and helping to predict customer behavior? Keep reading to find out. What Is Zero-Party Data? Zero-party data refers to a customer intentionally and […]
