CAC vs. CPA: How To Cut Customer Acquisition Costs
Customer acquisition cost (CAC) is one of those metrics that every marketer knows is an essential statistic, but not everyone fully understands. Despite it being an important barometer of your company’s success, it gets neglected in many businesses’ strategic planning and is often confused for cost per acquisition (CPA). Considering how important these metrics are […]
Episode 91: An Executive-Level Breakdown of AI’s Impact on Search
In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are […]
Transforming Product Discovery Through AI-Powered Personalization
Personalization is a word that’s been on everyone’s lips for years, and the appeal is easy to understand: It allows businesses to tailor their offerings to individual customer preferences, increasing engagement and loyalty while driving higher conversion rates and sales. But even though personalization is seen as the holy grail of the customer experience, it […]
The Edge Summit Digital Experience: London
Experience the AI Event Transforming Ecommerce Possibilities Into Action from Bloomreach virtually on September 3, 2024 in London.
The Edge Summit Digital Experience: New York
Experience the AI Event Transforming Ecommerce Possibilities Into Action from Bloomreach virtually on October 3, 2024 in New York.
Episode 90: The Future of Shopping Is…”Phygital”?!
The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end German manufacturer of […]
