From Manual to Agentic: The Marketing Workflow Revolution
For years, marketing automation workflows have been the blueprint of modern marketing teams. From planning campaigns to segmenting audiences, workflows established the framework for turning big ideas into actionable plans. But like so many other things, AI has had a huge impact on workflows. Marketing automation tools are evolving, incorporating AI-driven workflows and redefining the […]
What Does a Successful Ecommerce Merchandising Strategy Look Like?
When you actually sit down and think about it, isn’t it crazy that the earliest days of trade and commerce date back to the Neolithic period in the year 10,000 BCE? From there, the development of commerce continued in Mesopotamia (3,500 BCE), in Egypt (3,000 BCE), and on the Silk Road (130 BCE), an extensive […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]
Artificial Intelligence (AI) in Retail: Online Fashion Retail
Most retail businesses see artificial intelligence as a tool of the future. But in reality, AI is essential for addressing retail’s challenges in the here and now. Here’s an overview of the current role of AI in the online fashion industry, and what we can expect from the groundbreaking technology in the future. The State […]
AI Personalization in Customer Experience: How To Measure the ROI
Jeff Bezos explains customer experience (CX) as hosting a party where customers are your guests, and it’s your responsibility to make sure they feel valued every step of the way. In today’s world, where customers expect seamless, personalized interactions, customer experience is more crucial than ever. Artificial intelligence is changing the personalization game by enabling […]
Autonomous Search Unlocks Human-Centered Shopping for Brands
Many of us remember our first experience with online discovery, whether we were searching for content, products, or knowledge. We’d play with the filters and type our tailored searches into the search bar, learning to carefully word them to trigger the results set we wanted to see. The process behind search is pretty ingrained in […]