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Jul 26, 2022

MandM Direct Selects Bloomreach to Fuel Data-Driven Marketing Campaigns and Personalized Customer Experiences Across its Digital Channels

Availability on Google Cloud Marketplace Enables Fast, Seamless Deployment of Bloomreach Within the MandM Direct Technology Ecosystem

MOUNTAIN VIEW, CA, July 27, 2022 – Bloomreach, the world’s #1 Commerce Experience Cloud, today announced that it has been selected to fuel personalized customer experiences and data-driven marketing campaigns for MandM Direct, one of Europe's leading online, off-price retailers. Through its Bloomreach Engagement solution, which combines the power of real-time customer data, email marketing, and more, Bloomreach will support MandM Direct in creating highly relevant, multi-channel marketing campaigns that drive continued business growth. 

“At MandM Direct, a strong understanding of our customers has been the foundation of our growth over the past five years. Because of that, we understand the importance of executing personalized marketing campaigns across all touchpoints, making each customer journey meaningful and highly relevant,” said Tom Goode, Customer and Ecommerce Director, MandM Direct. “Once we learned how Bloomreach could make our data both accessible and actionable in order to help us personalize our campaigns at scale and across channels, we knew that they would be a pivotal partner for us.”

With a dedicated active customer base of 3.5 million customers across Europe, MandM Direct has long recognized the power of customer data, which it currently centralizes on Google Cloud. As a Google Cloud partner now available on Google Cloud Marketplace, Bloomreach will be able to quickly deploy and scale its solution on Google Cloud’s secure and reliable infrastructure, providing multiple MandM Direct teams with fast access to a single view of customer data. Fueled by these insights, marketing campaigns will become more timely and consistent across channels, driving more personalized customer experiences and impacting critical business metrics such as customer lifetime value. 

“We are pleased to see synergies across the Google Cloud partner ecosystem and the Google Cloud Marketplace enabling the addition of Bloomreach’s solution to the MandM Direct tech stack,” said Alex Rutter, Director, Retail Sales, UKI, Google Cloud. “We look forward to partnering with Bloomreach to help MandM Direct drive more personalized and relevant experiences for their customers.”

“We’re excited to work with MandM Direct as they embark on this next phase of personalized customer experiences,” said Raj De Datta, CEO and co-founder, Bloomreach. “As one of Europe’s leading online retailers, MandM Direct has already begun to harness the power of data-driven, customer-focused marketing. With the launch of Bloomreach Engagement, they’ll be able to further those efforts with real-time access to first-party data and marketing capabilities that empower their teams to build, optimize, and scale campaigns. We’re excited to see all that MandM Direct will achieve with Bloomreach by their side.”


About Bloomreach
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit

About MandM Direct
MandM Direct are one of Europe’s leading Off-Price retailers with more than 30 years experience in delivering the world's biggest brands at low prices. MandM Direct operate in 7 different markets across Europe.

Media Contact:
Michelle DeMaio
Corporate Communications
[email protected] 

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