Virtual Event on “The State of Commerce Experience in DACH” on May 19, 2020 Will Feature Nick Barber of Independent Research Firm


Hosted by Bloomreach and diva-e

Berlin, Germany and Mountainview, CA  (May 6, 2020) Bloomreach, the leader in commerce experience™, together with its leading implementation partner in Germany, diva-e, will host a live virtual event featuring Nick Barber, Forrester Senior Analyst Serving Application Development & Delivery Professionals. The free virtual event, entitled “The State of Commerce Experience in DACH”, will take place on 19th May 2020, from 2 pm – 3:30 pm BST. To register, visit

Forrester’s Nick Barber will discuss preliminary findings from a definitive research study conducted by Forrester Consulting, commissioned by Bloomreach, on “The State of Commerce Experience”, to be released on June 9, 2020. This session will focus on DACH region consumers and businesses selling in digital and eCommerce channels across retail, brand direct-to-consumer, wholesale distribution, and manufacturing.   

“This is really key research for any company seeking to prioritize what is important to their customers right now, to understand what their competitors will be doing, and to understand how the post-COVID crisis will play out for eCommerce businesses”, said Brian Walker, Chief Strategy Officer at Bloomreach. He added, “I strongly encourage you to get these key insights to plan and manage through this period and beyond.”

“The State of Commerce Experience” is a definitive research study from Forrester that provides a sweeping view into the state of digital commerce across business-to-consumer and business-to-business market segments. This uniquely comprehensive study examines what is important to both customers and businesses across these segments both before and after the Covid-19 crisis began, enabling us to understand just how profoundly things have changed. This Forrester analysis and subsequent reports will be exclusively available from Bloomreach and participating partners. This research is a must read for any business navigating the changing market conditions and setting mid to long-term strategy and priorities in the current economic environment. 


About our guest speaker Nick Barber, Forrester  

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.    


About diva-e

diva-e is a Bloomreach platinum partner and Germany’s leading transactional experience   partner (TXP). With the most Bloomreach developers worldwide, diva-e has comprehensive brXM expertise.  The focus of the technology partnership between diva-e and Bloomreach is an outstanding user experience. With more than 20 years of experience in digital business, diva-e covers the digital value chain from strategy to technology to creation. The holistic service and product offering in the areas of Planning & Innovation, Platforms & Experiences, Growth & Performance and Data & Intelligence ensures increased sales, competitive advantages and measurably more transactions. diva-e creates digital experiences that inspire customers and drive business forward. Throughout Germany, diva-e employs around 800 people at 14 locations. For more information, visit 


About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform. Bloomreach serves over 300 companies globally including Neiman Marcus, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global network of certified partners and market-leading commerce platforms.  For more  information, visit or follow us on Twitter  @Bloomreach_tm .  

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