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Fireside Chat with Bloomreach CEO Raj De Datta and Shawn Coombs, VP of Digital Products, Canadian Tire Will Be Featured at SAP Customer Experience LIVE on October 14 and 15, 2020

Mountain View, CA --  Bloomreach, the leader in commerce experience™ and a spotlight SAP App Center partner that recently launched the Commerce Experience Accelerator for SAP Commerce Cloud, today announced that Bloomreach CEO and Co-founder Raj De Datta and Shawn Coombs, VP of Digital Products at Canadian Tire, will be featured in a fireside chat at SAP Customer Experience LIVE on October 14 at 12:00 pm Pacific Time/3 pm CEST and on October 15 at APJ - 2 pm SGT.   

De Datta and Coombs will discuss some of the key digital commerce business challenges that companies face during the Covid-19 pandemic.  They’ll discuss Bloomreach and SAP’s work with Canadian Tire during this time, and the key results that Canadian Tire has achieved by moving to the Bloomreach brX platform to increase search relevancy, help consumers find products and support an increasing demand in online traffic.

For more information on how Canadian Tire has used the Bloomreach brX platform to improve product discoverability to increase conversions 20%-80% across its key brands Atmosphere, SportChek and Mark's, visit here for a written case study. 

About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform.  Bloomreach serves over 500 global brands including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, EPAM, IBM iX, SAP, valtech, and Wunderman Thompson Commerce.  For more information, visit, follow us on Twitter @Bloomreach_tm, on LinkedIn at


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