Hippo and commercetools join forces to bring relevant, content rich experiences to E-Commerce

Digital marketers and technologists alike will benefit from the partnership, as it realizes the promise of custom tailored digital experiences in the E-Commerce space. The integration of SPHERE.IO and Hippo CMS brings flexibility, agility and the insights of content performance metrics to enterprise E-Commerce content strategies and the technical infrastructure supporting them. For commercetools, Hippo offers a modern, proven Web Content Management System to support the SPHERE.IO APIs with the power of relevance, personalization and onsite content targeting. Hippo’s emphasis on content performance, strong integration capabilities and a decoupled architecture are ideally suited for omnichannel delivery, powering personable online E-Commerce experiences in any context, and on any device. For Hippo, partnering with the German technology company commercetools offers a key step into the DACH region. With offices in Boston and New York both companies will market the joint offering globally.

“The future of marketing is omnichannel personalization, and it needs the joint forces of an agile content management system and an advanced E-Commerce technology to support it”, says commercetools Founder and CEO Dirk Hörig. “Hippo’s decoupled architecture - separating content from presentation - aligns perfectly with our API-first approach to E-Commerce. We reviewed the CMS market extensively, and found Hippo’s technology to be the ideal fit for our vision for digital experiences.”

“Hippo has a long history of anticipating future screens and devices, and we’ve found a shared vision in commercetools”, notes Hippo CEO Jeroen Verberg. “At Hippo we see that better customer experiences drive results in online commerce. We believe the marriage between relevant content and E-Commerce has a bright future - and we look forward to making that future a reality with this partnership.”

About Commercetools

commercetools was founded by Denis Werner, René Welches and Dirk Hörig in 2006 and has offices in Munich, Berlin and New York and has 60 employees. commercetools is specialized in developing and providing SPHERE.IO, a technology-leading, cloud-based E-Commerce platform for international retailers and manufacturers. SPHERE.IO delivers core commerce features as an API (Application Programming Interface) targeting omnichannel strategies. The technology scales automatically and is available world-wide. In summer 2014 the German technology company got acquired by REWE Digital, a REWE Group Company. Customers are world-class companies like REWE, PENNY, BRITA, Red Bull, Koffer24 and DeinDeal.