Hitting the Crucial Email Marketing KPI: Brands Reaching 99% Inbox Placement
KPIs are the end all and be all of email marketing. But when it comes to important metrics, nothing beats email deliverability — making sure your messages reach your customers’ inboxes, on your most important channel, is too important to ignore. That’s why we sing the praises of all the brands in our 99% Inbox […]
Should You Build or Buy Your Own CDP?
Want to make more sales? You’ll need to gather lots and lots of customer data. Customer data is the secret sauce behind marketing campaigns that convert and sow the seeds of customer loyalty. 86% of medium- and large-sized companies consider first-party customer data the most important aspect of their communications strategy. Customer data platforms (CDPs) […]
Customer Loyalty Programs: 6 Types and 9 Program Examples
Your ideal customer is a hopeless romantic. Right now, your audience is actively searching for a brand to fall head over heels for. They want to commit — 72% of global consumers are loyal to at least one brand, and nearly 60% of Americans say that once they’re loyal to a brand, they’re loyal for […]
5 Best Examples of Omnichannel Marketing
While it’s clear that an omnichannel commerce strategy is important for driving ecommerce success, it’s not always easy to know how to get started, especially when it comes to omnichannel marketing. After all, there are so many marketing channels to account for — email, website, mobile app, SMS, social media, and more — that it […]
Boost Your Email Placement for Hotmail and Outlook
Have you been struggling to get your emails into Hotmail and Outlook inboxes? Don’t worry — you’re not alone. Microsoft domains are notoriously the most sensitive of the mailbox providers. It also doesn’t help that what Microsoft is looking for in terms of reaching the inbox can be a bit of a minefield of information […]
Engagement Crash Course
