Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach

Industry: Travel & Hospitality At the heart of Arriva UK Bus is an ambition to make passenger transport the best choice, as it looks to connect people within local communities to all of the things that are important to them — safely, reliably, and sustainably. The company has a long and proud history of operating […]

What Is Customer Lifecycle Marketing and Management?

If you’ve ever tried your hand at marketing for your ecommerce business, you know it isn’t a simple, straightforward process. There isn’t a step-by-step, fool-proof approach to get potential buyers to become repeat customers. But while there is no magic formula, there is a valuable way to approach the customer’s journey: customer lifecycle marketing. Understanding […]

What Is a Customer Data Platform (CDP)? Benefits, Use Cases, and How to Choose

Today, 72% of marketers report using a customer data platform, yet most are only scratching the surface of what a CDP can do. According to the CDP Institute, 67% of marketers who’ve adopted a CDP estimate they’re using just 47% of its available capabilities. The gap isn’t adoption. It’s activation. This guide explains what a customer data […]

Permission-Based Email Marketing: What It Is, Why It Matters, and Best Practices

Trust is the cornerstone of a successful email marketing campaign, and email in particular is one of the most personal touchpoints you can create with your customers. You’re essentially knocking on their virtual door and you want to ensure they open it and let you in. That’s where permission-based email marketing comes in: it’s your […]

5 Email Campaigns You Can Implement Right Now To Drive Revenue

There’s no denying that emails can do wonders for ecommerce businesses — after all, emails can generate an ROI of $36 for every $1 spent. But knowing what’s possible and actually achieving that ROI through email are two different stories. Fortunately, if you’re using Bloomreach Engagement, you already have access to a world-class email platform […]

Ecommerce Marketing Automation and Its Benefits

Thinking about investing in marketing automation for your ecommerce business? If so, you’re not just thinking ahead for the future of your brand — you’re making the right move for the here and now. The fact is, every modern business should be harnessing the efficient, lucrative toolset that ecommerce marketing automation offers. And when you […]