How to Improve Email Deliverability
In today’s marketplace, every ecommerce email marketer understands the importance of email marketing and email deliverability. It is essential to have a positive IP reputation with your email service provider so that you can develop a strong sender reputation and get the incredible emails you create delivered to your customers. But not all email marketers […]
Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]
Weathering the Deliverability Storm: Brands Reaching 99% Inbox Placement
In the world of email, deliverability can be a lot like the weather, where it ebbs and flows. That’s why it’s great to see so many brands retaining their spot in the 99% Inbox Placement Club for June — congratulations to all. But let’s also extend a very warm welcome to some new logos who […]
Welcome to the 99% Inbox Placement Club: Your Catalyst to Email Revenue
Introducing the 99% Inbox Placement Club What is the “99% Inbox Placement Club”? Think of it like the Grammys or the Oscars but for email marketers — and it celebrates one special, but valuable trait. These senders are achieving a minimum of 99% inbox placement, and some are even seeing 100% inbox placement rates! And […]
Revenue Stack Management: Drive Top-Line Revenue With a Martech Stack Built for Ecommerce Personalization
Acquiring customers, exploring new markets, building the brand, running effective campaigns — Chief Marketing Officers (CMOs) are expected to manage or oversee all of those things and more, all while ensuring company goals are met. You know this, you do it every day. And one of the ways you’re able to complete this juggling act […]
Holistic Commerce and Personalization Strategies
Welcome to part five of our “The Way to Data” series, where we discuss the combination of data and ecommerce personalization. Follow along for best practices, insights, and tips to create winning business strategies and better customer experiences. Personalization has completely altered the world of digital commerce. Greater means of data processing and better algorithms […]