Unify Selfridges’ Marketing Technology: Elevate Luxury Experiences with Bloomreach

Explore What Bloomreach Can Do for Selfridges

TRUSTED BY 1,400+ BRANDS ACROSS LUXURY RETAIL, FASHION, AND BEAUTY

Unify Your Marketing Technology Stack

Selfridges currently operates with multiple marketing platforms—Tealium, Salesforce Marketing Cloud, Mautic, Monetate, Attraqt, and Kibo—creating data silos that hinder your omnichannel personalization strategy. Bloomreach Engagement consolidates these core ESP functions into one sophisticated platform, enabling the seamless luxury experiences your discerning customers expect whilst supporting your cultural collaborations and sustainability initiatives with up to 251% ROI over three years.

How Bloomreach Transforms Legacy Email Marketing for Luxury Retail Leaders

Sophisticated AI-Powered Personalisation

Deliver the curated, premium experiences Selfridges customers expect through Bloomreach's real-time AI personalisation. From abandoned basket recovery to promoting your Project Earth initiatives, create contextually relevant journeys that maintain brand integrity whilst driving engagement across your luxury fashion, beauty, and lifestyle collections.

Exceptional ROI and Operational Excellence

Streamline your complex marketing technology ecosystem into one intuitive platform. Bloomreach eliminates the need for multiple vendors and complex workflows, enabling your marketing teams to execute sophisticated campaigns more efficiently—particularly valuable during leadership transitions—whilst achieving ROI up to 251% over three years.

Enterprise-Grade Compliance and Scale

Support your international growth across the US, Hong Kong, Australia, and Canada with built-in GDPR and CCPA compliance. Bloomreach's enterprise-ready platform handles multi-region operations whilst maintaining the high deliverability standards essential for your luxury communications and cultural collaborations.

Future-Ready AI Innovation Leadership

Position Selfridges at the forefront of retail innovation with Bloomreach's production-ready AI capabilities. Our modern ESP combines enterprise reliability with visionary AI features, ensuring your marketing technology evolves alongside your sustainability initiatives and retail media expansion.

How Bloomreach Helps Luxury Leaders Like You Overcome Personalisation Challenges

Replace fragmented systems with unified real-time data processing

Reduce marketing technology costs through platform consolidation

Eliminate data silos across your omnichannel touchpoints

Enhance deliverability with dedicated luxury retail expertise

Schedule a 30-minute Demo

Hear From Our Customers

Revolution Beauty

The Fragrance Shop

ghd

Unified Fashion Group

Financial Times

“Bloomreach has allowed us to take better control of our data and given us the tools we needed to unlock a wealth of opportunity in creating bespoke, hyper-personalised customer experiences. In turn, these have helped us to build stronger one-to-one relationships with our customers, nurturing them from leads to loyal contacts who come back to shop with us time and time again.”

Ash Madhav Head of Customer Insight and Engagement @ Revolution Beauty

“Bloomreach has been instrumental in elevating TFS personalisation. Efficient service and user-friendliness are key; it’s been a breeze for both my CRM team and our developers. The robust and reliable email platform combined with endless personalisation tools have refined our approach to customer experience. From my perspective as Head of CRM, the seamless integrations and real-time optimization of customer journeys provided by Bloomreach have notably increased our customer lifetime value and performance efficiency. Every update has translated into tangible growth, and it’s exciting to see how our personalised engagements translate into measurable success.”

Neil Baker Head of CRM @ The Fragrance Shop

“Bloomreach has revolutionized the way our business connects with customers online, and it’s been a game-changer for us. In just under a year, I’ve found it easy to use and full of potential for experimentation. I’m totally into the A/B testing and segmentation capabilities, which have allowed us to fine-tune every aspect of our campaigns. The real-time customer journey optimization and unified customer data features deliver a personalized shopping experience that our customers love. Bloomreach has been essential in optimizing our commerce conversions and understanding our audience on a deeper level.”

Rocio Quattrocchio Ecommerce Specialist @ ghd

”The main difference that fulfilled the promise of personalization with Bloomreach is the capability to leverage deep learning technologies and real-time data processing. This has enabled us to understand and act on consumer behavior more effectively than ever before. Therefore, every customer interaction is more personalized, optimized for individual preferences and behaviors, which dramatically enhances the overall user experience. This approach has turned the potential of personalization into a tangible benefit, reflecting positively on customer satisfaction and business metrics.”

Valentina Holbova Head of Marketing and Product @ United Fashion Group

“My Experience with Bloomreach: Real-Time Customer Journey and Unified Customer View. Implementing Bloomreach in our digital marketing strategy was a game-changer, especially in the realms of real-time customer journey tracking and creating a unified customer view. Using Bloomreach revolutionized our approach to digital marketing. The real-time customer journey tracking enabled us to react swiftly and personalize experiences dynamically, while the unified customer view provided deep insights and improved our targeting and engagement strategies. Overall, Bloomreach’s capabilities significantly enhanced our ability to connect with and serve our customers effectively.”

Jennifer Joy Principio Senior Contact Strategy Executive @ Financial Times Pink