The Best Email Marketing Campaigns for a Recession
As turbulent economic times approach, companies all over the world are reevaluating their priorities to deal with a wide variety of new challenges. The time has never been better to double down on the best tool in your marketing arsenal — personalized email campaigns. Creating an email marketing campaign personalized with first-party data is the fuel you need […]
Martech and Personalization: How to Choose a Martech Stack
If you’ve been paying attention to the digital commerce boom over the last three years, then it’s no surprise that ecommerce companies everywhere are investing into their marketing technology (martech) stacks to boost their personalization efforts. It’s also no surprise that these efforts will have a significant impact on the Chief Technology Officer (CTO) and […]
9 Steps to Transform the Customer Experience in Telco and Financial Services
Research shows that, for many people, purchases are often habitual; the brands they choose are narrowed to a small selection of the total market, based on semi-conscious factors like familiarity. Moments of change present a great opportunity for marketers to interrupt these habitual cycles, as they create periods of reflection and force shifts in consumer behaviour. […]
Bloomreach Summer of 2021 in Review
The second quarter of 2021 was a busy one for Bloomreach. Having walked out of the first months of 2021 with additional investment and the acquisition of Exponea in January, the company was laser-focused on bringing together both companies and building the world’s best commerce experience platform. Before we jump into all the great features […]
The Spring of 2021 in Review
The first few months of 2021 mark an exciting new chapter in Bloomreach’s journey to becoming the global leader in digital commerce experiences. After witnessing the astonishing growth of eCommerce and digital marketing over the past year – and helping many of our customers adapt to the realities of 2020 – we announced an investment […]
Social Media “Influencers” Can Improve Your Personalized Communication
This year, influencer marketing is a must-have. Whether you are doing it or not, you should know that you already have all the data needed to propel your conversion rate. All it takes is to look closely at your incoming traffic from social media – and unlock the potential of those who influence and those […]