How significant
are your A/B tests?
Use this A/B test calculator to tell
whether your A/B test is statistically significant
to make truly data‑driven decisions.
Audience:
Converted:
Conversion rate:
46.67%
Audience:
Converted:
Conversion rate:
30.95%
Your results
Variant "A" converted 51% better than Variant "B".
96%
We are 95.75% confident that the changes in Variant "A" will improve your conversion rate.
This is a sufficient rate of statistical significance.