{"id":75436,"date":"2025-09-11T10:38:15","date_gmt":"2025-09-11T10:38:15","guid":{"rendered":"https:\/\/www.bloomreach.com\/products\/affinity"},"modified":"2026-11-05T15:20:30","modified_gmt":"2026-11-05T15:20:30","slug":"marketing-agent","status":"publish","type":"products","link":"https:\/\/www.bloomreach.com\/fr\/produits\/marketing-agent","title":{"rendered":"Affinit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75436\" class=\"elementor elementor-75436 elementor-69037\" data-elementor-post-type=\"products\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1318c19 e-flex e-con-boxed e-con e-parent\" data-id=\"1318c19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e1890 elementor-widget elementor-widget-html\" data-id=\"35e1890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.page-content {\n    overflow: hidden;\n}\nbody .elementor-element h1,\nbody .elementor-element h2,\nbody .elementor-element h3 {\n    color: #000;\n}\nh1 span {\n    font-size: 1.6em;\n    line-height: 1.15;\n}\nh2 span {\n    font-size: 1.6em;\n    line-height: 1.25;\n}\n@media (max-width: 1800px) {\n    h1 span {\n        font-size: 1.4em;\n    }\n    #hero > .e-con-inner {\n        gap: 80px;\n    }\n}\n@media (max-width: 1600px) {\n    h1 span {\n        font-size: 1.3em;\n    }\n}\n@media (max-width: 1400px) {\n    h1 span {\n        font-size: 1.4em;\n    }\n    .hero-subheadline {\n        width: 100% !important;\n        max-width: 800px !important;\n    }\n}\n@media (max-width: 767px) {\n    h1 span,\n    h2 span {\n        font-size: 1em;\n    }\n}\n@media (min-width: 767px) {\n    .br-logo-slider__wrapper.slide-me-desktop > .br-logo-slider__content {\n        animation: slide-animation 80s linear infinite;\n    }\n}\n.br-logo-slider {\n    position: relative;\n    z-index: -5;\n    width: 2400px;\n    margin: 0 auto;\n}\n.hero-subheadline .br-cta {\n    display: none;\n}\n@media (max-width: 1400px) {\n    #hero > .e-con-inner {\n        flex-direction: column;\n        align-items: center;\n        gap: 0;\n    }\n    .hero-headline h1 {\n        text-align: center;\n    }\n    .hero-headline .br-cta {\n        display: none;\n    }\n    .hero-subheadline {\n        align-items: center !important;\n        text-align: center;\n    }\n    .hero-subheadline p {\n        text-align: center;\n    }\n    .hero-subheadline .br-cta {\n        display: block;\n    }\n}\n@media (max-width: 576px) {\n    .br-logo-slider__wrapper.slide-me-mobile .br-logo-slider__item {\n        width: 35vw !important;\n    }\n    .br-logo-slider__item img {\n    \ttransform: scale(1) !important;\n    }\n}\n<\/style>\n\n<div style=\"display:none !important\">\n<img decoding=\"async\" style=\"width: 100%; margin: auto; display: block;\" class=\"vidyard-player-embed\" src=\"https:\/\/play.vidyard.com\/1QzmrJD83FuX5Wh3ky5V3M.jpg\" data-uuid=\"1QzmrJD83FuX5Wh3ky5V3M\" data-v=\"4\" data-type=\"lightbox\">\n<\/div>\n\n<script>\nfunction launchLightbox(val) {\n    var player = VidyardV4.api.getPlayersByUUID(val)[0];\n    player.showLightbox();\n}\ndocument.addEventListener(\"DOMContentLoaded\", () => {\n  document.querySelectorAll('[data-affinity]').forEach(el => {\n    el.addEventListener('click', (e) => {\n      e.preventDefault();\n      launchLightbox('1QzmrJD83FuX5Wh3ky5V3M');\n    });\n  });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57d80b9 brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"57d80b9\" data-element_type=\"container\" data-e-type=\"container\" id=\"hero\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad26600 e-con-full hero-headline e-flex e-con e-child\" data-id=\"ad26600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faa1600 elementor-widget elementor-widget-heading\" data-id=\"faa1600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span>Des e-mails qui deviennent plus intelligents \u00e0 chaque envoi<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f74d02 e-con-full e-flex e-con e-child\" data-id=\"8f74d02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d505970 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"d505970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"\/en\/request-demo\"><strong>Talk to an Expert<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3dab3 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"2f3dab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <a class=\"br-cta  br-cta--custom\"  href=\"#affinity-video\" data-affinity=\"video\"><strong>Watch Demo Video<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61dea09 e-con-full hero-subheadline e-flex e-con e-child\" data-id=\"61dea09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c7d5d hero-smalltext elementor-widget elementor-widget-text-editor\" data-id=\"06c7d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>D\u00e9crivez une campagne. Lancez-la en quelques minutes. <\/strong><\/span><br \/><span style=\"color: #999999;\">Voici Affinity \u2014 la nouvelle fa\u00e7on autonome d\u2019utiliser <a style=\"color: #999999;\" href=\"https:\/\/www.bloomreach.com\/fr\/produits\/engagement\">Bloomreach Engagement<\/a>, notre solution de marketing automation.<\/span><br \/><span style=\"color: #999999;\">Gr\u00e2ce \u00e0 des agents d\u2019intelligence artificielle, Affinity cr\u00e9e et optimise vos campagnes en continu, apprend de chaque interaction client et g\u00e9n\u00e8re des r\u00e9sultats cumul\u00e9s, automatiquement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02806c4 e-con-full e-flex e-con e-child\" data-id=\"02806c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e75f8 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"17e75f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"\/en\/request-demo\"><strong>Parlez \u00e0 un expert<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b5f8 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"d14b5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <a class=\"br-cta  br-cta--custom\"  href=\"#affinity-video\" data-affinity=\"video\"><strong>Voir une d\u00e9mo<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2c9f1e brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"d2c9f1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5677365 elementor-widget elementor-widget-video\" data-id=\"5677365\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-hero-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7711e50 e-con-full e-flex e-con e-parent\" data-id=\"7711e50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d84792 elementor-widget elementor-widget-heading\" data-id=\"4d84792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">  Plus de 1400 marques au d\u00e9tail, en voyage, en beaut\u00e9, et plus encore, lui font confiance.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37bd581 elementor-widget elementor-widget-bloomreach_logo_slider\" data-id=\"37bd581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_logo_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"br-logo-slider\">\n            <div class=\"br-logo-slider__wrapper  slide-me slide-me-desktop slide-me slide-me-mobile\" style=\"--fade-color: #000000\" data-logos-slider-id=\"\">\n                <div class=\"br-logo-slider__content slide-parent\">\n                    <div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"1\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/redbull-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"2\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/benefit-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"3\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/telekom-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"4\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/pandora-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"5\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/bosch-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"6\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/puma-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"7\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/freshdirect-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"8\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/virgin-megastore-white.svg\" alt=\"\" style=\"transform: scale(0.6);\"><\/div>                <\/div>\n            <\/div>\n\n            <script>\n                function initLogoSlider() {\n                    var wrappers = document.querySelectorAll('.br-logo-slider__wrapper.slide-me');\n                    wrappers.forEach(wrapper => {\n    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   var contents = document.querySelectorAll('.br-logo-slider__content.slide-parent');\n                            contents.forEach(content => {\n                                content.style.animationDuration = '';\n                            });\n                        }\n                    }\n                    updateSliderDuration();\n                    window.addEventListener('resize', updateSliderDuration);\n                }\n                initLogoSlider();\n            <\/script>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183c2b8 brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"183c2b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9990648 e-con-full e-flex e-con e-child\" data-id=\"9990648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7a170 elementor-widget elementor-widget-heading\" data-id=\"1c7a170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Contr\u00f4le total. D\u00e9sormais autonome. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03a084 elementor-widget elementor-widget-text-editor\" data-id=\"e03a084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bloomreach.com\/fr\/produits\/engagement\">Bloomreach Engagement<\/a> vous offre le contr\u00f4le, avec une base solide pour cr\u00e9er des campagnes personnalis\u00e9es avec une pr\u00e9cision granulaire. Aujourd\u2019hui, gr\u00e2ce \u00e0 Affinity, cette m\u00eame base permet de travailler de mani\u00e8re autonome : il suffit d\u2019une simple instruction pour g\u00e9n\u00e9rer instantan\u00e9ment une campagne compl\u00e8te et auto-optimis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a3b88 elementor-widget elementor-widget-video\" data-id=\"c3a3b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-total-control.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-679084d brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"679084d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe54b4 elementor-widget elementor-widget-html\" data-id=\"9fe54b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ybg {\n    position: relative;\n    height: 780px;\n    color: #fff;\n    --ybg-font-size: 22px;\n}\n@media (max-width: 2000px) {\n    .ybg {\n        height: 680px;\n        --ybg-font-size: 18px;\n    }\n}\n@media (max-width: 1200px) {\n    .ybg {\n        --ybg-font-size: 16px;\n    }\n}\n@media (max-width: 1024px) {\n    .ybg {\n        height: 560px;\n    }\n}\n@media (max-width: 900px) {\n    .ybg {\n        height: auto;\n    }\n}\n@media (max-width: 600px) {\n    .ybg {\n        --ybg-font-size: 14px;\n    }\n}\n.ybg-text {\n    position: relative;\n    width: 50%;\n    height: 100%;\n    display: flex;\n    flex-direction: column;\n    justify-content: flex-start;\n}\n@media (max-width: 2000px) {\n    .ybg-text {\n        padding-right: 120px;\n    }\n}\n@media (max-width: 1200px) {\n    .ybg-text {\n        padding-right: 60px;\n    }\n}\n@media (max-width: 900px) {\n    .ybg-text {\n        width: 100%;\n        padding-right: 0;\n    }\n}\n.ybg-text__title {\n    margin-bottom: 30px;\n}\n@media (max-width: 1024px) {\n    .ybg-text__title {\n        margin-bottom: 20px;\n    }\n}\n@media (max-width: 900px) {\n    .ybg-text__title br {\n        display: none;\n    }\n}\nbody .elementor-element .ybg-text__title h2 {\n    color: #fff;\n}\n.ybg-text__info {\n    width: 100%;\n    max-width: 600px;\n    font-size: var(--ybg-font-size);\n    line-height: 1.5;\n    margin-bottom: 30px;\n}\n@media (max-width: 1024px) {\n    .ybg-text__info {\n        margin-bottom: 20px;\n    }\n}\n@media (max-width: 900px) {\n    .ybg-text__info {\n        max-width: none;\n    }\n}\n.ybg-text__tabs {\n    display: flex;\n    align-self: flex-start;\n    gap: 5px;\n    padding: 5px;\n    background: #000;\n    border-radius: 200px;\n    border: 1px solid #feed1b;\n}\n@media (max-width: 600px) {\n    .ybg-text__tabs {\n        padding: 2px;\n    }\n}\n.ybg-text__tab {\n    cursor: pointer;\n    color: #fff;\n    font-size: var(--ybg-font-size);\n    font-weight: 500;\n    line-height: 1.6;\n    padding: 12px 32px 11px;\n    background: #000;\n    border-radius: 200px;\n    transition: background 100ms ease-in-out, color 100ms ease-in-out;\n}\n@media (max-width: 2000px) {\n    .ybg-text__tab {\n        padding: 10px 24px 9px;\n    }\n}\n@media (max-width: 600px) {\n    .ybg-text__tab {\n        padding: 7px 20px 5px;\n    }\n}\n.ybg-text__tab:hover {\n    background: rgba(255,255,255,.2);\n}\n.ybg-text__tab.active {\n    background: #feed1b;\n    color: #000;\n}\n.ybg-text__copy {\n    position: absolute;\n    width: 100%;\n    max-width: 600px;\n    left: 0;\n    bottom: 100px;\n}\n@media (max-width: 2000px) {\n    .ybg-text__copy {\n        width: calc(100% - 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Voici comment Affinity fonctionne :\n        <\/div>\n        <div class=\"ybg-text__tabs\">\n            <div class=\"ybg-text__tab active\" data-ybg=\"\">Donn\u00e9es<\/div>\n            <div class=\"ybg-text__tab\" data-ybg=\"\">Ex\u00e9cution<\/div>\n            <div class=\"ybg-text__tab\" data-ybg=\"\">Analyse<\/div>\n        <\/div>\n        <div class=\"ybg-text__copy\">\n            <p data-ybg=\"\" class=\"active\"><strong>Fixez votre objectif.<\/strong>  Fixez votre objectif. Choisissez parmi une s\u00e9lection de campagnes d\u2019e-mails \u00e9prouv\u00e9es (par exemple, \u00ab Rappel de panier abandonn\u00e9 \u00bb) ou indiquez \u00e0 Affinity l\u2019exp\u00e9rience que vous souhaitez cr\u00e9er.<\/p>\n\n            <p data-ybg=\"\"><strong>Ensuite, laissez l'IA construire la campagne.<\/strong>  Affinity g\u00e9n\u00e8re instantan\u00e9ment un brief de campagne, en s\u2019appuyant sur l\u2019exp\u00e9rience collective de plus de 1\u202f400 grandes marques. Une fois approuv\u00e9, il cr\u00e9e automatiquement les segments, le calendrier et les e-mails personnalis\u00e9s les plus performants. <\/p>\n\n            <p data-ybg=\"\"><strong>Enfin, observez l\u2019IA apprendre et optimiser en continu.<\/strong>  Apr\u00e8s le lancement, le travail d\u2019Affinity ne s\u2019arr\u00eate pas : l\u2019agent IA analyse constamment les performances et ajuste votre campagne, en commen\u00e7ant par d\u00e9terminer l\u2019heure d\u2019envoi id\u00e9ale pour chaque message. <\/p>\n        <\/div>\n        <div class=\"ybg-text__arrows\">\n            <div class=\"ybg-text__arrow ybg-btn-prev ybg-btn-disabled\">\n                <svg fill=\"none\" height=\"24\" viewbox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\"><\/path><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" 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        }\n            updateActive(newIndex);\n        });\n    });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e53fb2 brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"0e53fb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164b940 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"164b940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>D\u00e9couvrez ce que vous pouvez accomplir avec Affinity<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d824378 elementor-widget elementor-widget-bloomreach_case_studies\" data-id=\"d824378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_case_studies.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \n        <div class=\"br-cs-wrap\">\n            <div class=\"br-cs-tabs-wrap\">\n                <div class=\"br-cs-tabs\">\n                                            <div class=\"br-cs-tab active\">SIDESHOW<\/div>\n                                            <div class=\"br-cs-tab\">Revolution Beauty<\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"swiper br-cs-swiper\">\n                <div class=\"swiper-wrapper\">\n                                                                    <div class=\"swiper-slide br-cs\">\n                            <div class=\"br-cs__img\">\n                                <div class=\"br-cs__img__stats\">\n                                                                        <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            2x                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                             augmentation de la valeur par e-mail                                        <\/div>\n                                    <\/div>\n                                                                                                            <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            13.9%                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            des revenus e-mail g\u00e9n\u00e9r\u00e9s par Affinity                                        <\/div>\n                                    <\/div>\n                                                                                                            <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            10\u202f000\u202f$                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            de revenus issus d\u2019une seule campagne                                        <\/div>\n                                    <\/div>\n                                                                    <\/div>\n                                <div class=\"br-cs__img__bg\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/sideshow@2x.jpg\" alt=\"\">\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"br-cs__content \">\n                                <div class=\"br-cs__content__title\">\n                                    Lancez vos campagnes en moins de 15 minutes                                <\/div>\n                                <div class=\"br-cs__content__description\">\n                                    <p>\"Avec Affinity, nous pouvons passer de l\u2019id\u00e9e de campagne au lancement en moins de 15 minutes.\u201d<\/p><p><a href=\"\/en\/case-studies\/sideshow-affinity\"><span style=\"font-weight: 400;\">Plus d\u2019infos<\/span><\/a><\/p>                                <\/div>\n                            <\/div>\n                                                        <div class=\"br-cs__person\">\n                                <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/bennis-bower.png\">\n                                <div class=\"br-cs__person__info\">\n                                    <strong>Dennis Bower<\/strong>\n                                    <span>Brand Manager\u2028| SIDESHOW<\/span>\n                                <\/div>\n                            <\/div>\n                                                   \n                        <\/div>\n                                                <div class=\"swiper-slide br-cs\">\n                            <div class=\"br-cs__img\">\n                                <div class=\"br-cs__img__stats\">\n                                                                        <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            5x                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            revenus par e-mail                                        <\/div>\n                                    <\/div>\n                                                                                                            <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            5%+                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            des revenus e-mail totaux g\u00e9n\u00e9r\u00e9s par Affinity                                        <\/div>\n                                    <\/div>\n                                                                                                        <\/div>\n                                <div class=\"br-cs__img__bg\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/revolution-beauty@2x.jpg\" alt=\"\">\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"br-cs__content \">\n                                <div class=\"br-cs__content__title\">\n                                    5\u00d7 plus de revenus par e-mail pour Revolution Beauty                                <\/div>\n                                <div class=\"br-cs__content__description\">\n                                    <p>\"Affinity nous a permis d\u2019atteindre un nouveau niveau d\u2019efficacit\u00e9. La cr\u00e9ation de campagnes est d\u00e9sormais simple et les r\u00e9sultats ont d\u00e9pass\u00e9 nos attentes.\"<\/p><p><a href=\"\/en\/case-studies\/revolution-beauty-affinity\">Read More<\/a><\/p>                                <\/div>\n                            <\/div>\n                                                        <div class=\"br-cs__person\">\n                                <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/ash-madhav.png\">\n                                <div class=\"br-cs__person__info\">\n                                    <strong>Ash Madhav<\/strong>\n                                    <span>Head of Customer Insight &amp; Engagement | Revolution Beauty<\/span>\n                                <\/div>\n                            <\/div>\n                                                   \n                        <\/div>\n                                                                                            <div class=\"swiper-slide br-cs\">\n                            <div class=\"br-cs__img\">\n                                <div class=\"br-cs__img__stats\">\n                                                                        <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            2x                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                             augmentation de la valeur par e-mail                                        <\/div>\n                                    <\/div>\n                                                                                                            <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            13.9%                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            des revenus e-mail g\u00e9n\u00e9r\u00e9s par Affinity                                        <\/div>\n                                    <\/div>\n                                                                                                            <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            10\u202f000\u202f$                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            de revenus issus d\u2019une seule campagne                                        <\/div>\n                                    <\/div>\n                                                                    <\/div>\n                                <div class=\"br-cs__img__bg\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/sideshow@2x.jpg\" alt=\"\">\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"br-cs__content \">\n                                <div class=\"br-cs__content__title\">\n                                    Lancez vos campagnes en moins de 15 minutes                                <\/div>\n                                <div class=\"br-cs__content__description\">\n                                    <p>\"Avec Affinity, nous pouvons passer de l\u2019id\u00e9e de campagne au lancement en moins de 15 minutes.\u201d<\/p><p><a href=\"\/en\/case-studies\/sideshow-affinity\"><span style=\"font-weight: 400;\">Plus d\u2019infos<\/span><\/a><\/p>                                <\/div>\n                            <\/div>\n                                                        <div class=\"br-cs__person\">\n                                <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/bennis-bower.png\">\n                                <div class=\"br-cs__person__info\">\n                                    <strong>Dennis Bower<\/strong>\n                                    <span>Brand Manager\u2028| SIDESHOW<\/span>\n                                <\/div>\n                            <\/div>\n                                                   \n                        <\/div>\n                                                <div class=\"swiper-slide br-cs\">\n                            <div class=\"br-cs__img\">\n                                <div class=\"br-cs__img__stats\">\n                                                                        <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            5x                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            revenus par e-mail                                        <\/div>\n                                    <\/div>\n                                                                                                            <div class=\"br-cs__img__stats__stat\">\n                                        <div class=\"br-cs__img__stats__stat__number\">\n                                            5%+                                        <\/div>\n                                        <div class=\"br-cs__img__stats__stat__description\">\n                                            des revenus e-mail totaux g\u00e9n\u00e9r\u00e9s par Affinity                                        <\/div>\n                                    <\/div>\n                                                                                                        <\/div>\n                                <div class=\"br-cs__img__bg\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/revolution-beauty@2x.jpg\" alt=\"\">\n                                                                    <\/div>\n                            <\/div>\n                            <div class=\"br-cs__content \">\n                                <div class=\"br-cs__content__title\">\n                                    5\u00d7 plus de revenus par e-mail pour Revolution Beauty                                <\/div>\n                                <div class=\"br-cs__content__description\">\n                                    <p>\"Affinity nous a permis d\u2019atteindre un nouveau niveau d\u2019efficacit\u00e9. La cr\u00e9ation de campagnes est d\u00e9sormais simple et les r\u00e9sultats ont d\u00e9pass\u00e9 nos attentes.\"<\/p><p><a href=\"\/en\/case-studies\/revolution-beauty-affinity\">Read More<\/a><\/p>                                <\/div>\n                            <\/div>\n                                                        <div class=\"br-cs__person\">\n                                <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/ash-madhav.png\">\n                                <div class=\"br-cs__person__info\">\n                                    <strong>Ash Madhav<\/strong>\n                                    <span>Head of Customer Insight &amp; Engagement | Revolution Beauty<\/span>\n                                <\/div>\n                            <\/div>\n                                                   \n                        <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n\n\n        <script>\n            document.addEventListener('DOMContentLoaded', function() {\n                const swipercs = new Swiper('.br-cs-swiper', {\n                    slidesPerView: 'auto',\n                    spaceBetween: 80,\n                    centeredSlides: true,\n                    loop: true,\n                });\n\n                document.querySelectorAll('.br-cs-tab').forEach((tab, index) => {\n                    tab.addEventListener('click', function() {\n                        document.querySelectorAll('.br-cs-tab').forEach(t => t.classList.remove('active'));\n                        this.classList.add('active');\n                        if (typeof swipercs !== 'undefined') {\n                            swipercs.slideToLoop(index, 500);\n                        }\n                    });\n                });\n\n                swipercs.on('slideChangeTransitionEnd', function () {\n                    const activeSlide = document.querySelector('.br-cs-swiper .swiper-slide.swiper-slide-active');\n                    if (activeSlide) {\n                        const totalSlides = swipercs.slides.length \/ 2;\n                        const slideIndex = activeSlide.getAttribute('data-swiper-slide-index');\n                        if(slideIndex < totalSlides) {\n                            document.querySelectorAll('.br-cs-tab').forEach((tab, index) => {\n                                tab.classList.remove('active');\n                            });\n                            document.querySelectorAll('.br-cs-tab')[slideIndex].classList.add('active');\n                        } else {\n                            document.querySelectorAll('.br-cs-tab').forEach((tab, index) => {\n                                tab.classList.remove('active');\n                            });\n                            document.querySelectorAll('.br-cs-tab')[slideIndex - totalSlides].classList.add('active');\n                        }\n                    }\n                });\n            });\n        <\/script>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-734e872 brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"734e872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c41462b e-con-full e-flex e-con e-child\" data-id=\"c41462b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-93bc478 e-con-full e-flex e-con e-child\" data-id=\"93bc478\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec8ba71 e-con-full e-flex e-con e-child\" data-id=\"ec8ba71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e454333 elementor-widget elementor-widget-heading\" data-id=\"e454333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce n'est que <br>le d\u00e9but<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296cd91 elementor-widget elementor-widget-text-editor\" data-id=\"296cd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019\u00e9laboration de campagnes d\u2019e-mailing bas\u00e9es sur les meilleures pratiques n\u2019est que le d\u00e9but.<br \/>Affinity \u00e9volue pour devenir moins une extension de votre \u00e9quipe marketing qu\u2019une v\u00e9ritable \u00e9quipe strat\u00e9gique autonome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74671fc elementor-widget elementor-widget-text-editor\" data-id=\"74671fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bient\u00f4t, il vous suffira d\u2019indiquer un objectif \u2014 par exemple, \u00ab emp\u00eacher les clients fid\u00e8les de changer de fournisseur \u00bb \u2014 et votre agent IA recommandera instantan\u00e9ment la meilleure strat\u00e9gie, choisira les canaux les plus efficaces et lancera une s\u00e9rie de campagnes multicanal coordonn\u00e9es pour atteindre votre objectif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67c680 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"b67c680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"\/en\/request-demo\"><strong>Parlez \u00e0 un expert <\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8ead9 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"7f8ead9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/this-is-just-the-beginning-hd.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd358bd brcontainer e-flex e-con-boxed e-con e-parent\" data-id=\"cd358bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7047efc e-con-full e-flex e-con e-child\" data-id=\"7047efc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1daf1c3 elementor-widget elementor-widget-heading\" data-id=\"1daf1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lancez une campagne bas\u00e9e sur les meilleures pratiques en quelques minutes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9d69c elementor-widget elementor-widget-text-editor\" data-id=\"ef9d69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affinity est livr\u00e9 avec une biblioth\u00e8que des cas d\u2019usage les plus critiques et performants, pr\u00eats \u00e0 \u00eatre exploit\u00e9s \u00e0 partir d\u2019une simple instruction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d10ce8a e-con-full e-flex e-con e-child\" data-id=\"d10ce8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200ad1f elementor-widget elementor-widget-html\" data-id=\"200ad1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.uc-slider {\n    position: relative;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    width: 100%;\n    padding: 140px 0 240px;\n}\n@media (max-width: 1600px) {\n    .uc-slider {\n        padding: 80px 0 120px;\n    }\n}\n@media (max-width: 767px) {\n    .uc-slider {\n        padding: 40px 0 120px;\n    }\n}\n.uc-slider__pagi {\n    position: absolute;\n    z-index: 5;\n    top: 50%;\n    left: 0;\n    transform: translateY(-50%);\n    width: 80px;\n    height: auto;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    gap: 10px;\n}\n@media (max-width: 767px) {\n    .uc-slider__pagi {\n        flex-wrap: wrap;\n        flex-direction: row;\n        justify-content: center;\n        width: 100%;\n        top: auto;\n        bottom: 0;\n    }\n}\n.uc-slider__pagi__dot {\n    cursor: pointer;\n    position: relative;\n    width: 20px;\n    height: 20px;\n    border-radius: 50%;\n}\n.uc-slider__pagi__dot:before {\n    content: \"\";\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: scale(.4) translate(-50%, -50%);\n    transform-origin: 0 0;\n    width: 10px;\n    height: 10px;\n    border-radius: 50%;\n    background-color: #000;\n    transition: transform 300ms ease-in-out;\n}\n.uc-slider__pagi__dot.active:before,\n.uc-slider__pagi__dot:hover:before {\n    transform: scale(1) translate(-50%, -50%);\n}\n.uc-slider__pagi__num {\n    font-size: 18px;\n}\n@media (max-width: 767px) {\n    .uc-slider__pagi__num {\n        width: 100%;\n        font-size: 16px;\n        text-align: center;\n    }\n}\n.uc-slider__content {\n    position: relative;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    width: calc(100% - 240px);\n}\n@media (max-width: 767px) {\n    .uc-slider__content {\n        width: 100%;\n    }\n}\n.uc-slider__item {\n    position: absolute;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    justify-content: center;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    color: #000;\n    font-size: 140px;\n    line-height: 1;\n    text-align: center;\n}\n@media (max-width: 2000px) {\n    .uc-slider__item {\n        font-size: 6vw;\n    }\n}\n@media (max-width: 767px) {\n    .uc-slider__item {\n        font-size: 7vw;\n    }\n}\n.uc-slider__item--empty {\n    position: static;\n    transform: none;\n}\n.uc-slider__item__icon {\n    width: 72px;\n    height: auto;\n    aspect-ratio: 1\/1;\n    font-size: 0;\n    border-radius: 50%;\n    margin-bottom: 30px;\n    opacity: 0;\n    transform: translateY(-40px);\n    transition: opacity 500ms ease-in-out, transform 500ms ease-in-out;\n    transition-delay: 100ms;\n}\n@media (max-width: 767px) {\n    .uc-slider__item__icon {\n        width: 52px;\n        transform: translateY(-20px);\n        margin-bottom: 15px;\n    }\n}\n.uc-slider__item strong {\n    opacity: 0;\n    transform: translateY(40px);\n    transition: opacity 500ms ease-in-out, transform 500ms ease-in-out;\n}\n@media (max-width: 767px) {\n    .uc-slider__item strong {\n        transform: translateY(20px);\n    }\n}\n.uc-slider__item.active .uc-slider__item__icon,\n.uc-slider__item.active strong {\n    opacity: 1;\n    transform: translate(0);\n}\n.uc-slider__item__icon img {\n    display: block;\n    width: 100%;\n    height: auto;\n    aspect-ratio: 1\/1;\n    border-radius: 50%;\n}\n.uc-slider__bar {\n    position: absolute;\n    bottom: 0;\n    left: 50%;\n    transform: translateX(-50%);\n    width: 100vw;\n    height: 10px;\n}\n.uc-slider__bar span {\n    display: block;\n    width: 100%;\n    height: 100%;\n    background-color: #feed1b;\n}\n<\/style><div class=\"uc-slider\"><div class=\"uc-slider__pagi\"><div class=\"uc-slider__pagi__dot active\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__dot\"><\/div><div class=\"uc-slider__pagi__num\">0<span>1<\/span> \/ 09\n        <\/div><\/div><div class=\"uc-slider__content\"><div class=\"uc-slider__item active\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-1.svg\"><\/div><strong>Rappel <br\/>de panier abandonn\u00e9<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-2.svg\"><\/div><strong>S\u00e9rie<br\/>de bienvenue<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-3.svg\"><\/div><strong>Relance de panier <br\/>avec recommandations<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-4.svg\"><\/div><strong>Consult\u00e9 mais <br\/>non achet\u00e9<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-5.svg\"><\/div><strong>Suggestions<br\/>apr\u00e8s achat<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-6.svg\"><\/div><strong>Avis<br\/>apr\u00e8s achat<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-7.svg\"><\/div><strong>Birthday<br\/>Message<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-8.svg\"><\/div><strong>Message <br\/>d\u2019anniversaire d\u2019achat<\/strong><\/div><div class=\"uc-slider__item\"><div class=\"uc-slider__item__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/affinity-icon-9.svg\"><\/div><strong>R\u00e9cup\u00e9ration<br\/>des clients engag\u00e9s<\/strong><\/div><div class=\"uc-slider__item uc-slider__item--empty\"><div class=\"uc-slider__item__icon\">&nbsp;<\/div><strong>&nbsp<br\/>&nbsp;<\/strong><\/div><\/div><div class=\"uc-slider__bar\"><span><\/span><\/div><\/div><script>(function() {\n    let started = false;\n    let current = 0;\n    let timer = null;\n    let startTime = null;\n    const duration = 3000;\n\n    let items, bar, pagiDots, pagiNumSpan;\n\n    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checkSliderInView);\n    window.addEventListener('DOMContentLoaded', checkSliderInView);\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ce1ff e-flex e-con-boxed e-con e-parent\" data-id=\"09ce1ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a42e9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"34a42e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1312\" height=\"820\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-ready.jpg\" class=\"attachment-full size-full wp-image-69226\" alt=\"affinity-ready\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-ready.jpg 1312w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-ready-300x188.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-ready-1024x640.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/09\/affinity-ready-768x480.jpg 768w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a038e elementor-widget elementor-widget-heading\" data-id=\"99a038e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Pr\u00eat pour le marketing autonome ?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ec5e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f9ec5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez comment Affinity peut vous aider \u00e0 d\u00e9ployer vos meilleures id\u00e9es et \u00e0 obtenir des r\u00e9sultats cumul\u00e9s gr\u00e2ce \u00e0 des campagnes qui s\u2019am\u00e9liorent automatiquement au fil du temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef8803 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"bef8803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"\/en\/request-demo\"><strong>Parlez \u00e0 un expert <\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-728c19d e-flex e-con-boxed e-con e-parent\" data-id=\"728c19d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0018603 elementor-widget elementor-widget-heading\" data-id=\"0018603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Questions fr\u00e9quentes \n<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2372a2 elementor-widget__width-initial elementor-widget elementor-widget-bloomreach_faqs\" data-id=\"b2372a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_faqs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \n        <div class=\"br-faq\">\n                            <div class=\"br-faq-item active\">\n                    <div class=\"br-faq-question\">\n                        <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"15\" cy=\"15\" r=\"15\" fill=\"#FEED1B\"\/>\n                            <path d=\"M9 13L15 19L21 13\" stroke=\"black\" stroke-width=\"1.5\"\/>\n                        <\/svg>\n                        Affinity est-il un produit autonome\u202f?                    <\/div>\n                    <div class=\"br-faq-answer\" style=\"display:block\"><p>Non, Affinity est un puissant module compl\u00e9mentaire pour <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Bloomreach Engagement<\/a>. Il utilise les donn\u00e9es unifi\u00e9es et les capacit\u00e9s d\u2019ex\u00e9cution d\u2019Engagement comme cerveau central pour cr\u00e9er et optimiser vos campagnes.<\/p><\/div>\n                <\/div>\n                            <div class=\"br-faq-item\">\n                    <div class=\"br-faq-question\">\n                        <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"15\" cy=\"15\" r=\"15\" fill=\"#FEED1B\"\/>\n                            <path d=\"M9 13L15 19L21 13\" stroke=\"black\" stroke-width=\"1.5\"\/>\n                        <\/svg>\n                        Comment Affinity devient-il \u00ab\u202fplus intelligent\u202f\u00bb\u202f?                    <\/div>\n                    <div class=\"br-faq-answer\"><p><span style=\"font-weight: 400\">Le secret r\u00e9side dans la richesse des donn\u00e9es clients contenues dans <a href=\"\/en\/products\/engagement\">Bloomreach Engagement<\/a>. Comme Engagement offre une vue compl\u00e8te de chaque client, Affinity dispose du contexte n\u00e9cessaire pour cr\u00e9er d\u00e8s le d\u00e9part une campagne plus intelligente. \u00c0 partir de l\u00e0, il apprend en continu, en analysant les performances en temps r\u00e9el pour optimiser l\u2019heure d\u2019envoi, puis progressivement le contenu, les produits, le canal marketing pr\u00e9f\u00e9r\u00e9 et bien plus encore.<br \/><\/span><\/p><\/div>\n                <\/div>\n                            <div class=\"br-faq-item\">\n                    <div class=\"br-faq-question\">\n                        <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"15\" cy=\"15\" r=\"15\" fill=\"#FEED1B\"\/>\n                            <path d=\"M9 13L15 19L21 13\" stroke=\"black\" stroke-width=\"1.5\"\/>\n                        <\/svg>\n                        \u00c0 qui s\u2019adresse Affinity\u202f?                    <\/div>\n                    <div class=\"br-faq-answer\"><p>Affinity est con\u00e7u pour les \u00e9quipes marketing qui souhaitent obtenir de meilleurs r\u00e9sultats \u00e0 chaque campagne, augmenter significativement leur efficacit\u00e9 et mettre \u00e0 l\u2019\u00e9chelle leur production de campagnes sans augmenter leurs effectifs.<br \/>C\u2019est destin\u00e9 aux leaders qui veulent aller plus vite et concentrer leur \u00e9quipe sur la strat\u00e9gie, plut\u00f4t que sur des t\u00e2ches manuelles r\u00e9p\u00e9titives.<\/p><\/div>\n                <\/div>\n                            <div class=\"br-faq-item\">\n                    <div class=\"br-faq-question\">\n                        <svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <circle cx=\"15\" cy=\"15\" r=\"15\" fill=\"#FEED1B\"\/>\n                            <path d=\"M9 13L15 19L21 13\" stroke=\"black\" stroke-width=\"1.5\"\/>\n                        <\/svg>\n                        Puis-je modifier les campagnes cr\u00e9\u00e9es par Affinity\u202f?                    <\/div>\n                    <div class=\"br-faq-answer\"><p>Oui. Affinity fournit un brouillon complet de campagne bas\u00e9 sur les meilleures pratiques. 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