{"id":32788,"date":"2024-05-29T21:16:45","date_gmt":"2024-05-29T21:16:45","guid":{"rendered":"https:\/\/www.bloomreach.com\/products\/personnalisation-de-contenu"},"modified":"2024-09-18T14:48:30","modified_gmt":"2024-09-18T14:48:30","slug":"personnalisation-de-contenu","status":"publish","type":"products","link":"https:\/\/www.bloomreach.com\/fr\/produits\/content\/personnalisation-de-contenu","title":{"rendered":"Personnalisation de contenu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32788\" class=\"elementor elementor-32788 elementor-25475\" data-elementor-post-type=\"products\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e14a19 e-con-full e-flex e-con e-parent\" data-id=\"42e14a19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3908712d e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3908712d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581de6b6 elementor-widget__width-initial elementor-absolute e-transform no_border_radius elementor-widget elementor-widget-image\" data-id=\"581de6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br_background_pattern_1.svg\" class=\"attachment-full size-full wp-image-2023\" alt=\"br_background_pattern_1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c5fa76 elementor-widget__width-initial elementor-absolute e-transform no_border_radius elementor-widget elementor-widget-image\" data-id=\"43c5fa76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br_background_pattern_2.svg\" class=\"attachment-full size-full wp-image-2031\" alt=\"br_background_pattern_2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43444f09 e-flex e-con-boxed e-con e-child\" data-id=\"43444f09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-565ef017 e-con-full e-flex e-con e-child\" data-id=\"565ef017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ebb134d e-con-full e-flex e-con e-child\" data-id=\"1ebb134d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79901b61 elementor-widget elementor-widget-heading\" data-id=\"79901b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Personnalisation de contenu<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8980 elementor-widget elementor-widget-heading\" data-id=\"8b8980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Cr\u00e9ez une exp\u00e9rience personnalis\u00e9e pour chaque client<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d750027 elementor-widget elementor-widget-text-editor\" data-id=\"5d750027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Assurez la continuit\u00e9 et la personnalisation de vos parcours clients en personnalisant le contenu de votre site pour vos visiteurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539e12c5 br_button button_blue icon-16 elementor-widget-mobile__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"539e12c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#features\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8 12.6657C7.73333 12.6657 7.48267 12.5617 7.294 12.3737L0.146667 5.22705C0.052 5.13238 0 5.00705 0 4.87305C0 4.73971 0.052 4.61371 0.146667 4.51971C0.241333 4.42505 0.366667 4.37305 0.5 4.37305C0.633333 4.37305 0.759333 4.42505 0.853333 4.51971L8 11.6657L15.1467 4.51971C15.2413 4.42505 15.3667 4.37305 15.5 4.37305C15.6333 4.37305 15.7593 4.42505 15.8533 4.51971C15.948 4.61438 16 4.73971 16 4.87305C16 5.00638 15.948 5.13238 15.8533 5.22638L8.70667 12.373C8.51867 12.5617 8.26733 12.6657 8 12.6657Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer les fonctionnalit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-305c84d9 e-flex e-con-boxed e-con e-parent\" data-id=\"305c84d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d21f0a4 e-flex e-con-boxed e-con e-child\" data-id=\"d21f0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69ebafa elementor-widget elementor-widget-heading\" data-id=\"69ebafa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"#features\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caract\u00e9ristiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0d1cc e-con-full e-flex e-con e-child\" data-id=\"dd0d1cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5849ae elementor-widget elementor-widget-video\" data-id=\"c5849ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/01_wysiwyg.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8558a e-con-full e-flex e-con e-child\" data-id=\"4a8558a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e757bad elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e757bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personnalisez le contenu par segment d'audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c5870 elementor-widget elementor-widget-text-editor\" data-id=\"28c5870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\">\n<section id=\"\" class=\"BannerDoc_ImageLeft pt-0 pb-md-80 pb-lg-120\">\n<div class=\"container\">\n<div class=\"row align-items-center\">\n<div class=\"col-md-6 col-lg-5 offset-lg-1 pl-lg-4\">\n<div class=\"text-opacity-8\">\n<p>Cr\u00e9ez des variantes de chaque \u00e9l\u00e9ment de contenu pour montrer aux diff\u00e9rents segments du public le contenu qui les int\u00e9resse le plus. Mieux encore, vous pouvez le faire sans l&rsquo;aide de vos \u00e9quipes de conception ou de d\u00e9veloppement.<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d532603 e-con-full e-flex e-con e-child\" data-id=\"d532603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faffe00 elementor-widget elementor-widget-video\" data-id=\"faffe00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_07.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53bf50f e-con-full e-flex e-con e-child\" data-id=\"53bf50f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f4202 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b8f4202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ez des mises en page personnalis\u00e9es pour diff\u00e9rents acheteurs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa70962 elementor-widget elementor-widget-text-editor\" data-id=\"fa70962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disposez n&rsquo;importe quel \u00e9l\u00e9ment de votre site e-commerce, comme du texte, des images ou des \u00e9l\u00e9ments de menu, pour proposer des mises en page personnalis\u00e9es qui r\u00e9pondent aux pr\u00e9f\u00e9rences de chaque visiteur. Non seulement vous diminuerez le taux de rebond, mais vous ferez en sorte que les visiteurs s&rsquo;int\u00e9ressent \u00e0 vos produits et services, ce qui aura un impact important sur votre chiffre d&rsquo;affaires.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aec30dd e-con-full e-flex e-con e-child\" data-id=\"aec30dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f0bbc elementor-widget elementor-widget-video\" data-id=\"b4f0bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_08.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbf4b78 e-con-full e-flex e-con e-child\" data-id=\"dbf4b78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-626b961 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"626b961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Faites en sorte que votre site contribue \u00e0 un parcours client sans faille<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1080bd5 elementor-widget elementor-widget-text-editor\" data-id=\"1080bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\">\n<section id=\"\" class=\"BannerDoc_ImageLeft pt-0 pb-md-80 pb-lg-120\">\n<div class=\"container\">\n<div class=\"row align-items-center\">\n<div class=\"col-md-6 col-lg-5 offset-lg-1 pl-lg-4\">\n<div class=\"text-opacity-8\">\n<p>Cr\u00e9ez une exp\u00e9rience coh\u00e9rente et personnalis\u00e9e tout au long du parcours du client. Coordonnez et consolidez les points de contact pour vous aligner sur votre strat\u00e9gie marketing globale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aefa63 e-con-full e-flex e-con e-child\" data-id=\"6aefa63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a1755 elementor-widget elementor-widget-video\" data-id=\"d7a1755\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/bloomreach_web_09.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bde63a0 e-con-full e-flex e-con e-child\" data-id=\"bde63a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560f0c7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"560f0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personnalisez votre site pour des campagnes marketing \u00e0 grande \u00e9chelle <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1719c5f elementor-widget elementor-widget-text-editor\" data-id=\"1719c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regroupez facilement les modifications de contenu personnalis\u00e9es pour des campagnes marketing sp\u00e9cifiques et d\u00e9clenchez des workflows. Ajoutez des exp\u00e9riences personnalis\u00e9es multiples, telles que des campagnes de fid\u00e9lisation et de vacances. Cela permettra de cibler le bon client avec le bon message au bon moment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db32223 e-flex e-con-boxed e-con e-child\" data-id=\"db32223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b857b2f e-con-full e-flex e-con e-child\" data-id=\"b857b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e79f1f elementor-widget elementor-widget-heading\" data-id=\"9e79f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Bloomreach Content \u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0301664 elementor-widget elementor-widget-heading\" data-id=\"0301664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"font-family: var( --e-global-typography-8d367d6-font-family ), Sans-serif;font-weight: var( --e-global-typography-8d367d6-font-weight );line-height: var( --e-global-typography-8d367d6-line-height );font-size: var( --e-global-typography-8d367d6-font-size );text-transform: none;font-style: normal;letter-spacing: normal\">Explorez les produits connexes<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8852902 e-con-full e-flex e-con e-child\" data-id=\"8852902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-aa45244 e-con-full product_box e-flex e-con e-child\" data-id=\"aa45244\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-a2584d0 e-con-full e-flex e-con e-child\" data-id=\"a2584d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0831c20 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0831c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-messages-people-user-bubble-square\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33468d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c33468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personnalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f73c7c elementor-widget elementor-widget-text-editor\" data-id=\"2f73c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personnalisez largement vos exp\u00e9riences web et mobiles, y compris la messagerie, la mise en page, les banni\u00e8res, les images, les produits et bien plus encore. Notre personnalisation s&rsquo;adapte en temps r\u00e9el au comportement des visiteurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6345171 elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6345171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd2027e e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"bd2027e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4defc7 elementor-widget elementor-widget-heading\" data-id=\"e4defc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4517ce3 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4517ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4af1efd e-con-full product_box e-flex e-con e-child\" data-id=\"4af1efd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-37f7ac7 e-con-full e-flex e-con e-child\" data-id=\"37f7ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e5059 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b4e5059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-ui-webpage-bullets\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e566bd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6e566bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exp\u00e9riences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af0778 elementor-widget elementor-widget-text-editor\" data-id=\"1af0778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9ez des exp\u00e9riences attrayantes qui associent contenu et produits pour augmenter les taux de conversion. Maintenez la coh\u00e9rence de votre marque gr\u00e2ce \u00e0 des aper\u00e7us headless par glisser-d\u00e9poser pour l&rsquo;\u00e9dition et la pr\u00e9visualisation des pages.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741edc0 elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"741edc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7b330 e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"ee7b330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7393c elementor-widget elementor-widget-heading\" data-id=\"7e7393c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dddb03 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8dddb03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-9c5304d e-con-full product_box e-flex e-con e-child\" data-id=\"9c5304d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#\">\n\t\t<div class=\"elementor-element elementor-element-c5941ba e-con-full e-flex e-con e-child\" data-id=\"c5941ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbde0e elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2dbde0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-content-pencil-write\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e1907 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d4e1907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contenu omnicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8508b0f elementor-widget elementor-widget-text-editor\" data-id=\"8508b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adaptez votre contenu pour toucher les clients sur tous les points de contact. Rationalisez vos processus gr\u00e2ce \u00e0 une gestion centralis\u00e9e du contenu omnicanal et \u00e0 des flux de travail avanc\u00e9s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f168a elementor-widget__width-initial elementor-absolute product_button_icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"01f168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><rect y=\"0.495117\" width=\"24\" height=\"24\" rx=\"12\" fill=\"#14A1D0\"><\/rect><path d=\"M15.1875 9.24512C15.4922 9.24512 15.75 9.50293 15.75 9.80762V15.4326C15.75 15.7607 15.4922 15.9951 15.1875 15.9951C14.8594 15.9951 14.625 15.7607 14.625 15.4326V11.167L9.21094 16.5811C8.97656 16.8154 8.625 16.8154 8.41406 16.5811C8.17969 16.3701 8.17969 16.0186 8.41406 15.8076L13.8281 10.3936H9.5625C9.23438 10.3936 9 10.1357 9 9.83105C9 9.50293 9.23438 9.26855 9.5625 9.26855H15.1875V9.24512Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aee623 e-con-full call_to_action_link e-flex e-con e-child\" data-id=\"9aee623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4dc1ed elementor-widget elementor-widget-heading\" data-id=\"f4dc1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e20580 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e20580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><path d=\"M9.87079 16.9496L15.5778 11.2426L9.87079 5.53564L8.45679 6.94964L12.7498 11.2426L8.45679 15.5356L9.87079 16.9496Z\" fill=\"#019ACE\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-948d241 e-flex e-con-boxed e-con e-child\" data-id=\"948d241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f8772 elementor-widget elementor-widget-heading\" data-id=\"d7f8772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 voir Bloomreach en action ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9ffe elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-vidyard_widget\" data-id=\"f1e9ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vidyard_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" style=\"width: 100%; margin: auto; display: block;\" class=\"vidyard-player-embed\" src=\"https:\/\/play.vidyard.com\/6qcTLALyjv1NtLo37BxwTT.jpg\" data-uuid=\"6qcTLALyjv1NtLo37BxwTT\" data-v=\"4\" data-type=\"lightbox\"\/><script>window.vidyardEmbed.api.renderDOMPlayers()<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f642945 e-flex e-con-boxed e-con e-parent\" data-id=\"4f642945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3233928e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3233928e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ sur la personnalisation du contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dac08d br_accordion elementor-widget elementor-widget-n-accordion\" data-id=\"57dac08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1470\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu'est-ce que la personnalisation du contenu ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1470\" class=\"elementor-element elementor-element-18b9a3e7 e-con-full e-flex e-con e-child\" data-id=\"18b9a3e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395ef880 elementor-widget elementor-widget-text-editor\" data-id=\"395ef880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2022\/the-future-is-headless-is-your-company-ready\">personnalisation du contenu<\/a> est une strat\u00e9gie qui consiste \u00e0 utiliser les insights clients sur les utilisateurs (ou dans le cas de l&rsquo;e-commerce, les clients) pour proposer un contenu pertinent et adapt\u00e9 \u00e0 leurs int\u00e9r\u00eats, pr\u00e9f\u00e9rences ou comportements. L&rsquo;objectif de la personnalisation du contenu est d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat, de susciter l&rsquo;engagement et, au final, de favoriser la fid\u00e9lisation et d&rsquo;augmenter le chiffre d&rsquo;affaires.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu'est-ce qu'un logiciel de personnalisation de contenu ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1471\" class=\"elementor-element elementor-element-b8c0871 e-con-full e-flex e-con e-child\" data-id=\"b8c0871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb9548 elementor-widget elementor-widget-text-editor\" data-id=\"edb9548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie de personnalisation du contenu est un outil efficace pour cr\u00e9er des exp\u00e9riences uniques pour les diff\u00e9rents visiteurs sur les plateformes e-commerce. En exploitant les donn\u00e9es sur les habitudes, les pr\u00e9f\u00e9rences et les comportements des clients, les entreprises e-commerce peuvent concevoir des pages d&rsquo;atterrissage personnalis\u00e9es et des sections VIP qui r\u00e9sonnent avec chaque client. <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2022\/performance-review-how-bloomreach-content-stacks-up\">Un logiciel de personnalisation de contenu performant<\/a> aide votre entreprise \u00e0 augmenter son chiffre d&rsquo;affaires et \u00e0 atteindre ses indicateurs cl\u00e9s de performance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1472\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1472\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu'est-ce que la personnalisation du contenu en e-commerce ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path d=\"M5 7.91625C4.83333 7.91625 4.67667 7.85125 4.55875 7.73375L0.0916667 3.26709C0.0325 3.20792 0 3.12959 0 3.04584C0 2.9625 0.0325 2.88375 0.0916667 2.825C0.150833 2.76584 0.229167 2.73334 0.3125 2.73334C0.395833 2.73334 0.474583 2.76584 0.533333 2.825L5 7.29125L9.46667 2.825C9.52583 2.76584 9.60417 2.73334 9.6875 2.73334C9.77083 2.73334 9.84958 2.76584 9.90833 2.825C9.9675 2.88417 10 2.9625 10 3.04584C10 3.12917 9.9675 3.20792 9.90833 3.26667L5.44167 7.73334C5.32417 7.85125 5.16708 7.91625 5 7.91625Z\" fill=\"#019ACE\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1472\" class=\"elementor-element elementor-element-693a595 e-con-full e-flex e-con e-child\" data-id=\"693a595\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543e09f elementor-widget elementor-widget-text-editor\" data-id=\"543e09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2021\/new-bloomreach-content\">La personnalisation du contenu en e-commerce<\/a> fait r\u00e9f\u00e9rence \u00e0 la pratique consistant \u00e0 cr\u00e9er des exp\u00e9riences personnalis\u00e9es pour les clients effectuant des achats en ligne. Il s&rsquo;agit d&rsquo;utiliser les donn\u00e9es des clients, telles que leurs achats ant\u00e9rieurs, leur comportement de navigation et leurs informations personnelles, pour adapter l&rsquo;exp\u00e9rience d&rsquo;achat aux pr\u00e9f\u00e9rences et aux besoins de chacun, en les aidant \u00e0 trouver le bon produit au bon moment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43217d9a e-flex e-con-boxed e-con e-parent\" data-id=\"43217d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f77a440 e-con-full e-flex e-con e-child\" data-id=\"6f77a440\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21b759a9 e-con-full e-flex e-con e-child\" data-id=\"21b759a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77584aed elementor-widget elementor-widget-heading\" data-id=\"77584aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explorez la personnalisation du contenu avec Bloomreach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8d8c3 elementor-widget elementor-widget-text-editor\" data-id=\"5f8d8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bloomreach vous donne les moyens d&rsquo;offrir \u00e0 vos clients des exp\u00e9riences exceptionnelles. Lib\u00e9rez le potentiel de votre \u00e9cosyst\u00e8me digital et obtenez des r\u00e9sultats significatifs. Faites appel \u00e0 Bloomreach pour am\u00e9liorer votre strat\u00e9gie d\u00e8s aujourd&rsquo;hui ! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da7aab2 e-con-full e-flex e-con e-child\" data-id=\"3da7aab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13126160 elementor-widget-mobile__width-inherit br_button button_yellow elementor-widget elementor-widget-button\" data-id=\"13126160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bloomreach.com\/fr\/demande-de-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75279dad elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"75279dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"712\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section.jpg\" class=\"attachment-full size-full wp-image-1587\" alt=\"cta-section\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section.jpg 738w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/cta-section-300x289.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3750d0b0 e-flex e-con-boxed e-con e-parent\" data-id=\"3750d0b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1f0d98 elementor-widget elementor-widget-breadcrumbs\" data-id=\"1a1f0d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":32766,"menu_order":0,"template":"","class_list":["post-32788","products","type-products","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/products\/32788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/products"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/products"}],"version-history":[{"count":4,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/products\/32788\/revisions"}],"predecessor-version":[{"id":51198,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/products\/32788\/revisions\/51198"}],"up":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/products\/32766"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=32788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}