{"id":47982,"date":"2024-08-15T15:46:46","date_gmt":"2024-08-15T15:46:46","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=47982"},"modified":"2024-08-15T15:46:46","modified_gmt":"2024-08-15T15:46:46","slug":"episode-89-ce-que-le-retail-ai-council-veut-que-vous-sachiez-sur-lia-2","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/episode-89-ce-que-le-retail-ai-council-veut-que-vous-sachiez-sur-lia-2","title":{"rendered":"\u00c9pisode 89 : Ce que le Retail AI Council veut que vous sachiez sur l&rsquo;IA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trop de conversations sur l&rsquo;IA dans le commerce ne tiennent pas compte des questions et pr\u00e9occupations l\u00e9gitimes des retailers \u00e0 qui l&rsquo;on demande de faire un \u00e9norme acte de foi dans un nouveau monde.<br \/>\nSans conseils clairs de la part de sources fiables, l&rsquo;\u00e9cart entre les avanc\u00e9es technologiques promues par les fournisseurs d&rsquo;IA et l&rsquo;\u00e9tat de pr\u00e9paration des retailers \u00e0 adopter ces technologies ne fera que continuer \u00e0 se creuser. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette semaine, Elena s&rsquo;entretient avec <\/span><a href=\"https:\/\/www.linkedin.com\/in\/andrewlaudato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Andrew Laudato<\/span><\/a> <span style=\"font-weight: 400;\">directeur de l&rsquo;exploitation chez <\/span><a href=\"https:\/\/www.vitaminshoppe.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Vitamin Shoppe<\/span><\/a> <span style=\"font-weight: 400;\">qui est pr\u00e9sident et cofondateur du <\/span><a href=\"https:\/\/www.retailaicouncil.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Retail AI Council<\/span><\/a> <span style=\"font-weight: 400;\">et <\/span><a href=\"https:\/\/www.linkedin.com\/in\/joshbaumrind\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Josh Baumrind<\/span><\/a><span style=\"font-weight: 400;\">, <\/span> <span style=\"font-weight: 400;\">Responsable en chef des partenariats au Conseil de l&rsquo;IA pour les d\u00e9taillants.<br \/>\nAndrew et Josh se sont engag\u00e9s \u00e0 \u00e9duquer les professionnels du commerce sur le potentiel de l&rsquo;IA et \u00e0 combler le foss\u00e9 entre les partenaires et les retailers &#8211; ce qui signifie que personne n&rsquo;est mieux \u00e9quip\u00e9 pour fournir une vue d&rsquo;ensemble fiable des opportunit\u00e9s, des d\u00e9fis et des pr\u00e9occupations pr\u00e9sent\u00e9s par l&rsquo;intelligence artificielle. <\/span><\/p>\n<p><b>TLDR;<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Pourquoi l&rsquo;IA peut-elle am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat des clients gr\u00e2ce \u00e0 des informations pertinentes ? <\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ce que vous devez faire pour maintenir des discussions r\u00e9alistes sur les solutions de commerce de l&rsquo;IA<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Comment aborder les derni\u00e8res consid\u00e9rations \u00e9thiques et juridiques de l&rsquo;IA dans le retail.<\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trop de conversations sur l&rsquo;IA dans le commerce ne tiennent pas compte des questions et pr\u00e9occupations l\u00e9gitimes des retailers \u00e0 qui l&rsquo;on demande de faire un \u00e9norme acte de foi dans un nouveau monde. Sans conseils clairs de la part de sources fiables, l&rsquo;\u00e9cart entre les avanc\u00e9es technologiques promues par les fournisseurs d&rsquo;IA et l&rsquo;\u00e9tat [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":47984,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76,809],"library_blog_tag":[381,353],"industry":[],"channel":[545],"topic":[550,286,688,558,281],"class_list":{"0":"post-47982","1":"library","2":"type-library","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"library_type-podcasts","8":"library_blog_tag-ia-et-innovation","9":"library_blog_tag-best-practices-fr","10":"channel-site-web","11":"topic-ia","12":"topic-commerce-experience","14":"topic-efficacite-operationnelle","15":"topic-personnalisation"},"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47982\/revisions"}],"predecessor-version":[{"id":48013,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47982\/revisions\/48013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/47984"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47982"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47982"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47982"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47982"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47982"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47982"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47982"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}