{"id":47284,"date":"2024-07-27T10:36:55","date_gmt":"2024-07-27T10:36:55","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=47284"},"modified":"2024-08-05T10:43:27","modified_gmt":"2024-08-05T10:43:27","slug":"first-party-data-bien-lexploiter-pour-booster-son-e-commerce","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/first-party-data-bien-lexploiter-pour-booster-son-e-commerce","title":{"rendered":"First-party data : bien l&rsquo;exploiter pour booster son e-commerce [Le BIG Podcast]"},"content":{"rendered":"\n<p>\u00c9pisode d\u00e9di\u00e9 \u00e0 la fa\u00e7on dont les e-commer\u00e7ants doivent se servir de la first-party data comme d&rsquo;un relai de croissance tr\u00e8s concret. Pour tout savoir sur le sujet, nous avons rencontr\u00e9 les experts : <br>&#8211; Philipe Toutlemont, VP CRM chez Jellyfish <br>&#8211; Louis Maubru, Channel partner manager chez Bloomreach <br>&#8211; Hadi Farhat, Senior Sales Engineer chez BigCommerce<\/p>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Yvr5HWTBMMg?si=WWntKMwtxnjG7ouE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9pisode d\u00e9di\u00e9 \u00e0 la fa\u00e7on dont les e-commer\u00e7ants doivent se servir de la first-party data comme d&rsquo;un relai de croissance tr\u00e8s concret. Pour tout savoir sur le sujet, nous avons rencontr\u00e9 les experts : &#8211; Philipe Toutlemont, VP CRM chez Jellyfish &#8211; Louis Maubru, Channel partner manager chez Bloomreach &#8211; Hadi Farhat, Senior Sales Engineer [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":47286,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[440,426,446],"industry":[],"channel":[545],"topic":[689,557,281,692],"class_list":["post-47284","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-tendances-du-secteur","library_blog_tag-conseils-d-experts","library_blog_tag-personnalisation","channel-site-web","topic-donnees-clients","topic-acquisition","topic-personnalisation","topic-segmentation-clients"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47284\/revisions"}],"predecessor-version":[{"id":47294,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47284\/revisions\/47294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/47286"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47284"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47284"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47284"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47284"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47284"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47284"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47284"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}