{"id":47246,"date":"2024-08-05T09:45:18","date_gmt":"2024-08-05T09:45:18","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=47246"},"modified":"2024-08-05T10:27:24","modified_gmt":"2024-08-05T10:27:24","slug":"comment-lia-revolutionne-la-personnalisation-e-commerce-ecn-2","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/comment-lia-revolutionne-la-personnalisation-e-commerce-ecn-2","title":{"rendered":"Comment l\u2019IA r\u00e9volutionne la personnalisation e-commerce ? [ECN]"},"content":{"rendered":"<p>Pour ce nouvel \u00e9pisode du podcast des Explorateurs du E-Commerce, ENC a re\u00e7u \u00e0 <strong>Delphine Chouippe<\/strong>, Strategic Account Executive chez\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.ecommerce-nation.fr\/bloomreach-personnalisation-ecommerce-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>Bloomreach<\/strong><\/a>.<\/p>\n<p>Avec elle, ils ont abord\u00e9 le sujet de l\u2019<strong>Intelligence Artificielle<\/strong>\u00a0et du e-commerce pour justement comprendre\u00a0<strong>comment l\u2019IA r\u00e9volutionne la personnalisation e-commerce<\/strong>. Au travers d\u2019<strong>exemples concrets<\/strong>\u00a0et de\u00a0<strong>bonnes pratiques<\/strong>, Delphine nous livre sa r\u00e9ponse d\u2019experte.<\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/36lDbcPnBqEFDm2owPv8RM?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-bloomreach-utilise-lia-au-service-de-la-personnalisation-e-commerce\">Comment Bloomreach utilise l\u2019IA au service de la personnalisation e-commerce ?<\/h2>\n\n\n\n<p>L\u2019intelligence artificielle n\u2019est pas nouvelle chez Bloomreach :&nbsp;<em>\u201cL\u2019IA a toujours fait partie de&nbsp; l\u2019infrastructure, les fondateurs de Bloomreach sont des anciens ing\u00e9nieurs de Google qui appartenaient justement \u00e0 cette \u00e9quipe d\u2019intelligence artificielle, ils \u00e9taient l\u00e0 pour rendre Google ce qu\u2019il est aujourd\u2019hui, [\u2026]. Donc, notre CEO a eu cette m\u00eame volont\u00e9, mais cette fois, pour sp\u00e9cifiquement aider le e-commerces \u00e0 \u00eatre plus pertinents dans l\u2019exp\u00e9rience qu\u2019ils proposent, et non une exp\u00e9rience \u201cone fit for all\u201d, mais un parcours client personnalis\u00e9\u201d<\/em>, t\u00e9moigne Delphine.<\/p>\n\n\n\n<p>Pour plus de pr\u00e9cision, cette derni\u00e8re nous donne plusieurs exemples gr\u00e2ce \u00e0 des cas concrets tels que Interflora. Elle nous explique notamment que la marque cherchait \u00e0&nbsp;<em>\u201cmieux comprendre pour quelles raisons les clients viennent sur son site, ce qu\u2019ils recherchent mais \u00e9galement de b\u00e9n\u00e9ficier d\u2019une solution telle que Bloomreach qui reconnaisse si rose, c\u2019est le produit ou si rose c\u2019est la couleur, pour assurer une exp\u00e9rience sans couture\u201d<\/em>. Bloomreach a ainsi travaill\u00e9 l\u2019optimisation de l\u2019exp\u00e9rience client d\u2019Interflora en utilisant l\u2019IA pour simplifier et automatiser des processus, faciliter la recherche du client afin de pouvoir r\u00e9pondre correctement \u00e0 sa demande.&nbsp;<\/p>\n\n\n\n<p>Delphine nous livre \u00e9galement de nombreux conseils autours d\u2019autres cas clients, dont certains sont expos\u00e9s dans ce podcast, et d\u2019autres sont \u00e0 d\u00e9couvrir via un ebook ECN x Bloomreach :&nbsp;<a href=\"https:\/\/www.ecommerce-nation.fr\/ia-marketing-exemples-campagnes-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<em>IA &amp; marketing : 12 exemples de campagnes cr\u00e9atives \u00e0 lancer en 2024<\/em><\/a>, \u00e0 d\u00e9couvrir d\u00e8s maintenant sur E-Commerce Nation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour ce nouvel \u00e9pisode du podcast des Explorateurs du E-Commerce, ENC a re\u00e7u \u00e0 Delphine Chouippe, Strategic Account Executive chez\u00a0Bloomreach. Avec elle, ils ont abord\u00e9 le sujet de l\u2019Intelligence Artificielle\u00a0et du e-commerce pour justement comprendre\u00a0comment l\u2019IA r\u00e9volutionne la personnalisation e-commerce. Au travers d\u2019exemples concrets\u00a0et de\u00a0bonnes pratiques, Delphine nous livre sa r\u00e9ponse d\u2019experte. Comment Bloomreach utilise [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":47241,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76,809],"library_blog_tag":[381,446],"industry":[],"channel":[545,268,269],"topic":[550,288,689,281],"class_list":{"0":"post-47246","1":"library","2":"type-library","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"library_type-podcasts","8":"library_blog_tag-ia-et-innovation","9":"library_blog_tag-personnalisation","10":"channel-site-web","11":"channel-email","12":"channel-sms-mms","13":"topic-ia","14":"topic-data-analytics","15":"topic-donnees-clients","16":"topic-personnalisation"},"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47246\/revisions"}],"predecessor-version":[{"id":47278,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47246\/revisions\/47278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/47241"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47246"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47246"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47246"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47246"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47246"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47246"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47246"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}