{"id":47223,"date":"2022-06-06T20:52:36","date_gmt":"2022-06-06T20:52:36","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-39"},"modified":"2024-09-17T10:14:56","modified_gmt":"2024-09-17T10:14:56","slug":"state-of-commerce-episode-39","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-39","title":{"rendered":"\u00c9pisode 39 : Naviguer dans la transformation num\u00e9rique, avec Howard Tiersky, PDG de FROM"},"content":{"rendered":"<p>Avec l&rsquo;\u00e9volution des habitudes d&rsquo;achat des consommateurs, la transformation num\u00e9rique est devenue une pr\u00e9occupation majeure dans tous les secteurs d&rsquo;activit\u00e9. Pourtant, alors que les entreprises, nouvelles et anciennes, cherchent \u00e0 faire \u00e9voluer leurs activit\u00e9s et \u00e0 satisfaire leurs clients en ligne, beaucoup constatent qu&rsquo;il y a un long chemin \u00e0 parcourir entre l&rsquo;identification de ce qui doit changer et la r\u00e9alisation effective de la transformation.<\/p>\n<p>Pour en savoir plus sur ce que signifie r\u00e9ellement la transformation num\u00e9rique et pour aider les chefs d&rsquo;entreprise \u00e0 naviguer dans le processus au sein de leur propre entreprise, l&rsquo;animateur Brian Walker s&rsquo;entretient avec Howard Tiersky, PDG et fondateur de FROM, l&rsquo;agence de la transformation num\u00e9rique, et auteur de Winning Digital Customers : The Antidote to Irrelevance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;\u00e9volution des habitudes d&rsquo;achat des consommateurs, la transformation num\u00e9rique est devenue une pr\u00e9occupation majeure dans tous les secteurs d&rsquo;activit\u00e9. Pourtant, alors que les entreprises, nouvelles et anciennes, cherchent \u00e0 faire \u00e9voluer leurs activit\u00e9s et \u00e0 satisfaire leurs clients en ligne, beaucoup constatent qu&rsquo;il y a un long chemin \u00e0 parcourir entre l&rsquo;identification de ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35300,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47223","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47223\/revisions"}],"predecessor-version":[{"id":47232,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47223\/revisions\/47232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35300"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47223"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47223"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47223"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47223"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47223"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47223"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47223"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}