{"id":47221,"date":"2022-06-08T14:48:17","date_gmt":"2022-06-08T14:48:17","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-20"},"modified":"2024-09-17T10:15:07","modified_gmt":"2024-09-17T10:15:07","slug":"state-of-commerce-episode-20","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-20","title":{"rendered":"\u00c9pisode 20 : L&rsquo;\u00e9volution de l&rsquo;agence num\u00e9rique"},"content":{"rendered":"<p>Le monde de l&rsquo;e-commerce est en constante \u00e9volution, et le rythme des changements s&rsquo;est acc\u00e9l\u00e9r\u00e9 comme jamais auparavant au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e, alors que l&rsquo;ensemble de l&rsquo;\u00e9conomie se d\u00e9place de plus en plus en ligne.<\/p>\n<p>Cette \u00e9volution a eu un impact profond sur les agences de marketing num\u00e9rique qui travaillent dans ce domaine. Pour suivre leurs clients, elles ont d\u00fb aller au-del\u00e0 du marketing et devenir des prestataires de services pluridisciplinaires.<\/p>\n<p>Jay Dettling, qui a occup\u00e9 des postes de direction chez Adobe et Accenture, a \u00e9t\u00e9 un t\u00e9moin privil\u00e9gi\u00e9 de l&rsquo;\u00e9volution du num\u00e9rique. Il dirige aujourd&rsquo;hui la soci\u00e9t\u00e9 mondiale de marketing et de technologie Ansira, en tant que PDG, et nous n&rsquo;aurions pas pu nous adresser \u00e0 une meilleure personne pour conna\u00eetre les derniers d\u00e9veloppements du paysage en constante \u00e9volution des agences de marketing num\u00e9rique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde de l&rsquo;e-commerce est en constante \u00e9volution, et le rythme des changements s&rsquo;est acc\u00e9l\u00e9r\u00e9 comme jamais auparavant au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e, alors que l&rsquo;ensemble de l&rsquo;\u00e9conomie se d\u00e9place de plus en plus en ligne. Cette \u00e9volution a eu un impact profond sur les agences de marketing num\u00e9rique qui travaillent dans ce domaine. Pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35376,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[558],"class_list":["post-47221","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-efficacite-operationnelle"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47221\/revisions"}],"predecessor-version":[{"id":47230,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47221\/revisions\/47230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35376"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47221"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47221"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47221"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47221"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47221"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47221"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47221"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}