Les places de march\u00e9 num\u00e9riques et les sp\u00e9cialistes de l’e-commerce obligeaient d\u00e9j\u00e0 les magasins traditionnels \u00e0 passer de la brique et du mortier \u00e0 un monde virtuel, mais l’e-commerce a consid\u00e9rablement acc\u00e9l\u00e9r\u00e9 le rythme du changement.<\/p>\n
R\u00e9ussir cette transformation est un d\u00e9fi, mais pour les entreprises qui y parviennent, les opportunit\u00e9s sont immenses.<\/p>\n
Pour explorer ces opportunit\u00e9s et en savoir plus sur la fa\u00e7on dont les entreprises peuvent surmonter les d\u00e9fis les plus courants rencontr\u00e9s lors d’une transformation num\u00e9rique, Brian s’entretient avec Carrie Tharp, vice-pr\u00e9sidente de la division Retail et Consumer chez Google Cloud.<\/p>\n","protected":false},"excerpt":{"rendered":"
Les places de march\u00e9 num\u00e9riques et les sp\u00e9cialistes de l’e-commerce obligeaient d\u00e9j\u00e0 les magasins traditionnels \u00e0 passer de la brique et du mortier \u00e0 un monde virtuel, mais l’e-commerce a consid\u00e9rablement acc\u00e9l\u00e9r\u00e9 le rythme du changement. R\u00e9ussir cette transformation est un d\u00e9fi, mais pour les entreprises qui y parviennent, les opportunit\u00e9s sont immenses. Pour explorer […]<\/p>\n","protected":false},"author":1,"featured_media":35372,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688,550],"class_list":["post-47219","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience","topic-ia"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47219\/revisions"}],"predecessor-version":[{"id":47238,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47219\/revisions\/47238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35372"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47219"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47219"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47219"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47219"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47219"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47219"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47219"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}