{"id":47189,"date":"2022-05-24T13:38:00","date_gmt":"2022-05-24T13:38:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-2"},"modified":"2024-09-17T10:14:56","modified_gmt":"2024-09-17T10:14:56","slug":"state-of-commerce-episode-2","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-2","title":{"rendered":"\u00c9pisode 2 : Piloter votre entreprise de vente au d\u00e9tail \u00e0 travers le Covid-19"},"content":{"rendered":"<p>Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui, Brian s&rsquo;entretient avec Pam Danziger.<\/p>\n<p>Pam est cofondatrice d&rsquo;Unity Marketing, l&rsquo;agence de marketing disruptif qui aide les retailers \u00e0 r\u00e9soudre leurs d\u00e9fis les plus complexes en mati\u00e8re d&rsquo;acquisition de clients. Elle est une auteure respect\u00e9e, une chercheuse et une contributrice senior de Forbes ax\u00e9e sur le luxe, le retail et le consommateur am\u00e9ricain ais\u00e9.<\/p>\n<p>Dans cet \u00e9pisode, Brian et Pam discutent de tout ce qui touche au retail, \u00e0 l&rsquo;e-commerce et \u00e0 la mani\u00e8re dont la pand\u00e9mie actuelle d&rsquo;e-commerce influencera le groupe d\u00e9mographique des \u00ab\u00a0H.E.N.R.Y\u00a0\u00bb (highearners-not-rich-yet, c&rsquo;est-\u00e0-dire les personnes qui ne sont pas encore riches).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l&rsquo;\u00e9pisode d&rsquo;aujourd&rsquo;hui, Brian s&rsquo;entretient avec Pam Danziger. Pam est cofondatrice d&rsquo;Unity Marketing, l&rsquo;agence de marketing disruptif qui aide les retailers \u00e0 r\u00e9soudre leurs d\u00e9fis les plus complexes en mati\u00e8re d&rsquo;acquisition de clients. Elle est une auteure respect\u00e9e, une chercheuse et une contributrice senior de Forbes ax\u00e9e sur le luxe, le retail et le consommateur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35428,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[557,688],"class_list":["post-47189","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-acquisition","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47189\/revisions"}],"predecessor-version":[{"id":47207,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47189\/revisions\/47207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35428"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47189"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47189"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47189"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47189"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47189"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47189"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47189"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}