Les clients d’aujourd’hui s’attendent \u00e0 pouvoir acheter exactement ce qu’ils veulent, quand ils le veulent et au meilleur prix possible.<\/p>\n
Cet essor du shopping hyper-personnalis\u00e9 a conduit \u00e0 un boom des places de march\u00e9 en ligne, et la tendance de ces plateformes ne semble aller que dans une seule direction : vers le haut.<\/p>\n
Pour vous aider \u00e0 naviguer dans ce canal en pleine expansion, Brian a demand\u00e9 \u00e0 l’une des figures de proue du secteur de partager son point de vue sur les places de march\u00e9 et sur ce que vous devez vraiment savoir.<\/p>\n
Dans cet \u00e9pisode, Brian s’entretient avec Adrien Nussenbaum, PDG et cofondateur de Mirakl, le leader des solutions de places de march\u00e9 en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"
Les clients d’aujourd’hui s’attendent \u00e0 pouvoir acheter exactement ce qu’ils veulent, quand ils le veulent et au meilleur prix possible. Cet essor du shopping hyper-personnalis\u00e9 a conduit \u00e0 un boom des places de march\u00e9 en ligne, et la tendance de ces plateformes ne semble aller que dans une seule direction : vers le haut. Pour […]<\/p>\n","protected":false},"author":1,"featured_media":35360,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47164","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47164\/revisions"}],"predecessor-version":[{"id":47177,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47164\/revisions\/47177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35360"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47164"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47164"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47164"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47164"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47164"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47164"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47164"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}