{"id":47159,"date":"2022-05-17T22:11:53","date_gmt":"2022-05-17T22:11:53","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-28"},"modified":"2024-09-17T10:14:52","modified_gmt":"2024-09-17T10:14:52","slug":"state-of-commerce-episode-28","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-28","title":{"rendered":"\u00c9pisode 28 : Ce que l&rsquo;e-commerce signifie pour les industriels B2B"},"content":{"rendered":"<p>Alors que l&rsquo;e-commerce s&rsquo;est acc\u00e9l\u00e9r\u00e9 dans le sillage de la pand\u00e9mie, un changement d&rsquo;orientation des ventes en succursale a vu les industriels B2B confront\u00e9s \u00e0 d&rsquo;\u00e9normes perturbations de leur mod\u00e8le de distribution traditionnel.<\/p>\n<p>Pour approfondir ce qui s&rsquo;est pass\u00e9 dans l&rsquo;industrie manufacturi\u00e8re B2B au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e, Brian Walker s&rsquo;entretient avec Randy Higgins, directeur de la strat\u00e9gie chez Shift7 Digital, la principale agence digitale pour les industriels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que l&rsquo;e-commerce s&rsquo;est acc\u00e9l\u00e9r\u00e9 dans le sillage de la pand\u00e9mie, un changement d&rsquo;orientation des ventes en succursale a vu les industriels B2B confront\u00e9s \u00e0 d&rsquo;\u00e9normes perturbations de leur mod\u00e8le de distribution traditionnel. Pour approfondir ce qui s&rsquo;est pass\u00e9 dans l&rsquo;industrie manufacturi\u00e8re B2B au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e, Brian Walker s&rsquo;entretient avec Randy Higgins, directeur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35344,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47159","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47159\/revisions"}],"predecessor-version":[{"id":47171,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47159\/revisions\/47171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35344"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47159"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47159"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47159"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47159"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47159"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47159"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47159"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}