{"id":47158,"date":"2022-05-19T20:38:17","date_gmt":"2022-05-19T20:38:17","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-23"},"modified":"2024-09-17T10:14:52","modified_gmt":"2024-09-17T10:14:52","slug":"state-of-commerce-episode-23","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-23","title":{"rendered":"\u00c9pisode 23 : \u00c9volution du CX num\u00e9rique dans les services financiers"},"content":{"rendered":"<p>Lorsque les agences bancaires ont soudainement ferm\u00e9 pendant la pand\u00e9mie, de nombreux clients n&rsquo;ont eu d&rsquo;autre choix que d&rsquo;essayer les canaux bancaires num\u00e9riques pour la toute premi\u00e8re fois.<\/p>\n<p>Pour discuter de l&rsquo;impact que ce changement du jour au lendemain a eu sur l&rsquo;une des plus grandes banques du monde, et de ce que l&rsquo;avenir r\u00e9serve aux services bancaires traditionnels et num\u00e9riques, Brian Walker s&rsquo;entretient avec Brad Strothkamp &#8211; vice-pr\u00e9sident principal de l&rsquo;exp\u00e9rience client, de la strat\u00e9gie d&rsquo;entreprise, de l&rsquo;innovation et du num\u00e9rique chez Wells Fargo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque les agences bancaires ont soudainement ferm\u00e9 pendant la pand\u00e9mie, de nombreux clients n&rsquo;ont eu d&rsquo;autre choix que d&rsquo;essayer les canaux bancaires num\u00e9riques pour la toute premi\u00e8re fois. Pour discuter de l&rsquo;impact que ce changement du jour au lendemain a eu sur l&rsquo;une des plus grandes banques du monde, et de ce que l&rsquo;avenir r\u00e9serve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35364,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47158","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47158\/revisions"}],"predecessor-version":[{"id":47170,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47158\/revisions\/47170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35364"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47158"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47158"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47158"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47158"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47158"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47158"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47158"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}