{"id":47156,"date":"2022-05-23T14:56:31","date_gmt":"2022-05-23T14:56:31","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/state-of-commerce-episode-33"},"modified":"2024-09-17T10:14:52","modified_gmt":"2024-09-17T10:14:52","slug":"state-of-commerce-episode-33","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/state-of-commerce-episode-33","title":{"rendered":"\u00c9pisode 33 : Le rapport 2021 sur l&rsquo;\u00e9tat de l&rsquo;exp\u00e9rience commerciale avec Sucharita Kodali, VP, analyste principal, Forrester."},"content":{"rendered":"<p>Pour rester \u00e0 la pointe des derni\u00e8res tendances du retail et suivre l&rsquo;\u00e9volution constante des comportements des consommateurs, vous avez besoin de donn\u00e9es recueillies en premi\u00e8re ligne du commerce. Et c&rsquo;est l\u00e0 que l&rsquo;invit\u00e9e d&rsquo;aujourd&rsquo;hui a pass\u00e9 toute sa carri\u00e8re.<\/p>\n<p>Dans cet \u00e9pisode, Brian Walker s&rsquo;entretient avec Sucharita Kodali, vice-pr\u00e9sidente et analyste principale chez Forrester Research, et responsable du rapport 2021 State of Commerce Experience Report &#8211; une \u00e9tude portant sur les consommateurs am\u00e9ricains, britanniques et allemands du secteur de l&rsquo;e-commerce, les acheteurs B2B et les d\u00e9cideurs au sein des entreprises qui les servent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour rester \u00e0 la pointe des derni\u00e8res tendances du retail et suivre l&rsquo;\u00e9volution constante des comportements des consommateurs, vous avez besoin de donn\u00e9es recueillies en premi\u00e8re ligne du commerce. Et c&rsquo;est l\u00e0 que l&rsquo;invit\u00e9e d&rsquo;aujourd&rsquo;hui a pass\u00e9 toute sa carri\u00e8re. Dans cet \u00e9pisode, Brian Walker s&rsquo;entretient avec Sucharita Kodali, vice-pr\u00e9sidente et analyste principale chez Forrester [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35324,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47156","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47156\/revisions"}],"predecessor-version":[{"id":47168,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47156\/revisions\/47168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35324"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47156"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47156"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47156"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47156"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47156"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47156"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47156"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}