{"id":47125,"date":"2022-11-04T02:57:59","date_gmt":"2022-11-04T02:57:59","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-51"},"modified":"2024-09-17T10:15:18","modified_gmt":"2024-09-17T10:15:18","slug":"commerce-experience-episode-51","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-51","title":{"rendered":"\u00c9pisode 51 : Comment les marques peuvent adapter leurs strat\u00e9gies cr\u00e9atives aux plateformes \u00e9mergentes"},"content":{"rendered":"<p>Alors que Facebook et Instagram dominent toujours une grande partie de l&rsquo;espace de marketing social payant, des concurrents comme TikTok et YouTube gagnent de plus en plus de terrain. En raison de l&rsquo;\u00e9volution constante des tendances, des plateformes et des publics, il semble impossible de mettre en place une strat\u00e9gie cr\u00e9ative qui fonctionne r\u00e9ellement.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lauren-schwartz-07354312\/\" target=\"_blank\" rel=\"noopener\">Lauren Schwartz<\/a>, strat\u00e8ge cr\u00e9ative et propri\u00e9taire de <a href=\"https:\/\/theloft325.com\/about-us\" target=\"_blank\" rel=\"noopener\">The Loft 325<\/a>, un studio cr\u00e9atif sp\u00e9cialis\u00e9 dans les services sociaux payants, rejoint l&rsquo;\u00e9mission pour expliquer comment les marques peuvent r\u00e9ussir leurs strat\u00e9gies cr\u00e9atives sur n&rsquo;importe quelle plateforme, ou comment faire pivoter une strat\u00e9gie existante pour qu&rsquo;elle soit couronn\u00e9e de succ\u00e8s.<\/p>\n<p>Rejoignez-nous pour discuter :<\/p>\n<ul>\n<li aria-level=\"1\">Ce que les marques doivent prendre en compte lorsqu&rsquo;elles choisissent une agence ou un studio de cr\u00e9ation<\/li>\n<li aria-level=\"1\">Le \u00ab\u00a0mythe\u00a0\u00bb de la viralit\u00e9 garantie dans une strat\u00e9gie cr\u00e9ative<\/li>\n<li aria-level=\"1\">Comment la compr\u00e9hension de votre client id\u00e9al est la cl\u00e9 du succ\u00e8s sur n&rsquo;importe quelle plateforme<\/li>\n<li aria-level=\"1\">Pourquoi les marques doivent jeter leur livre de marque par la fen\u00eatre pour trouver un \u00e9quilibre entre la publicit\u00e9 \u00ab\u00a0soign\u00e9e\u00a0\u00bb et l&rsquo;adoption d&rsquo;un contenu plus organique<\/li>\n<li aria-level=\"1\">Ce qui doit \u00eatre mis en place dans le parcours client pour qu&rsquo;une campagne marketing soit couronn\u00e9e de succ\u00e8s.<\/li>\n<li aria-level=\"1\">L&rsquo;importance des tests et de l&rsquo;it\u00e9ration dans la cr\u00e9ation de campagnes r\u00e9ussies.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alors que Facebook et Instagram dominent toujours une grande partie de l&rsquo;espace de marketing social payant, des concurrents comme TikTok et YouTube gagnent de plus en plus de terrain. En raison de l&rsquo;\u00e9volution constante des tendances, des plateformes et des publics, il semble impossible de mettre en place une strat\u00e9gie cr\u00e9ative qui fonctionne r\u00e9ellement. Lauren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35253,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[453],"industry":[],"channel":[],"topic":[556],"class_list":["post-47125","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-test-et-optimisation","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47125\/revisions"}],"predecessor-version":[{"id":47138,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47125\/revisions\/47138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35253"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47125"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47125"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47125"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47125"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47125"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47125"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47125"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}