{"id":47124,"date":"2022-10-06T19:17:09","date_gmt":"2022-10-06T19:17:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/commerce-experience-episode-50"},"modified":"2024-09-17T10:15:18","modified_gmt":"2024-09-17T10:15:18","slug":"commerce-experience-episode-50","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/fr\/bibliotheque\/podcasts\/commerce-experience-episode-50","title":{"rendered":"\u00c9pisode 50 : Comment un marketing innovant ax\u00e9 sur la performance peut transformer l&rsquo;orientation de vos indicateurs de performance cl\u00e9s (KPI)"},"content":{"rendered":"<p><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\" style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Alors que l&rsquo;\u00e9conomie continue d&rsquo;\u00e9voluer, les marques planifient et \u00e9laborent fr\u00e9n\u00e9tiquement des strat\u00e9gies pour faire face \u00e0 un \u00e9ventuel ralentissement. Malheureusement, de nombreuses entreprises font des coupes dans les mauvais domaines ou fondent leurs d\u00e9cisions sur des indicateurs cl\u00e9s de performance qui ne fournissent pas les bonnes informations.<\/b><\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\">Alors, o\u00f9 les marques devraient-elles se concentrer avec leurs strat\u00e9gies de marketing et de contenu, et comment devraient-elles s&rsquo;y prendre pour ex\u00e9cuter et mesurer leur performance ?<\/b><\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\"><a href=\"https:\/\/www.linkedin.com\/in\/josephyakuel\/\" target=\"_blank\" rel=\"noopener\">Joe Yakuel<\/a> nous rejoint pour r\u00e9pondre \u00e0 cette question et \u00e0 bien d&rsquo;autres. Joe est le fondateur et PDG de <a href=\"https:\/\/within.co\/\" target=\"_blank\" rel=\"noopener\">Within<\/a>, une soci\u00e9t\u00e9 de marketing \u00e0 la performance qui aide les marques grand public \u00e0 se d\u00e9velopper gr\u00e2ce aux m\u00e9dias et au contenu sur les plateformes de marketing num\u00e9rique.<\/b><\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\">Rejoignez-nous pour discuter :<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\"><span id=\"cke_bm_615C\" style=\"display: none;\"> Comment <\/span>les marques devraient penser diff\u00e9remment le marketing \u00e0 la performance.<\/b><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\">Quels sont les KPI sur lesquels les marques devraient se concentrer<\/b><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\">Comment les marques doivent-elles adapter leurs strat\u00e9gies de contenu et de m\u00e9dias ?<\/b><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-1497f5ef-7fff-7019-d57b-2a6698feaeb4\">Pourquoi la plupart des marques se trompent sur la priorit\u00e9 qu&rsquo;elles accordent au contenu<\/b><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alors que l&rsquo;\u00e9conomie continue d&rsquo;\u00e9voluer, les marques planifient et \u00e9laborent fr\u00e9n\u00e9tiquement des strat\u00e9gies pour faire face \u00e0 un \u00e9ventuel ralentissement. Malheureusement, de nombreuses entreprises font des coupes dans les mauvais domaines ou fondent leurs d\u00e9cisions sur des indicateurs cl\u00e9s de performance qui ne fournissent pas les bonnes informations. Alors, o\u00f9 les marques devraient-elles se concentrer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35257,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[809],"library_blog_tag":[],"industry":[],"channel":[],"topic":[688],"class_list":["post-47124","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47124\/revisions"}],"predecessor-version":[{"id":47141,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library\/47124\/revisions\/47141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media\/35257"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/media?parent=47124"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-regions?post=47124"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/ew-solutions?post=47124"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_type?post=47124"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/library_blog_tag?post=47124"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/industry?post=47124"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/channel?post=47124"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/fr\/wp-json\/wp\/v2\/topic?post=47124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}